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Lettuce CV

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by FP7, United Arab Emirates for McDonald's, within the category: Food.

Advertising Agency: FP7 McCann, Dubai, UAE
Creative Director: Georges El Hoyek
Art Directors: Cesar Bautista, Paola Mounla, Javaid Siddiqui
Copywriter: Kamlesh Shankar
Account Directors: Firos Malaydan, Mazen Sous
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morse's picture

This one is clean and nice too.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JeffGreenhouse's picture

I love the idea, and the execution is clean and attractive, but there's something missing. I think the copy is too factual and (ironically) flavorless. This ad would benefit from more cleverness and humor in the resume itself.

JeffGreenhouse
Activity Score 310
Billoughsby's picture

Agree with the both of you.

I think you're right about the something missing, JG. The basic idea might prompt a smile, but the actual implementation is a dry, literal haul. Where's the wit?

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guest's picture

the thing missing from these ads is all the fat people around the world who don't even have to get out of their cars to order a meal. Ronald and his army are trying to pull the wool over the eyes by saying their food is healthy. do a simple test, go into any mcdonalds and count how many fit-looking people you see. they are selling obesity and people are buying.

Guest
Bitty86's picture

LAME!

Bitty86
Activity Score 71
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