Advertisement

Large Coffee, 2

Campaign
Agency Network: 
Published/Aired: 
November 2011

Description

Print advertisement created by DDB, Finland for McDonald's, within the category: Non-Alcoholic Drinks.

Caption

Large coffee 1.5€

Advertising Agency: DDB, Helsinki, Finland
Creative Director: Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Account Director: Jarno Lindblom
Graphic Designer: Antti Salminen
Photographer: Marjo Tokkari
Retoucher: Fake Graphics
Print Producer: Kirsi Pärni
Account manager: Pia Eiro
Log in or register to post comments

Highest Rated

Owolawi's picture

View the world over a Cup of Large Coffee....The concept is amazing.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

jackmancer2017's picture

Bit reminiscent of http://www.sanjeev.net/ads440/m/mcdonalds-extra-large-coffee.jpg but that's cause it's the same product. Clever to sell it like this :) classic ad.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
chuckieT's picture

This ad is not reminiscent of the coffee ring ad. It's not fair for you to say so just because it has the same product.

chuckieT
Activity Score 680
Creative
Big McLargehuge's picture

Yes.

Big McLargehuge
Activity Score 76
TatiiiAlmeida's picture

interesting see Mc Donalds so poetic.

TatiiiAlmeida
Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

Jackbr's picture

Nice.

Jackbr
Activity Score 1500
Art diretor |

JackBR

jponino's picture

very nice :) not necessary to put 2 of them when they're the same but very nice

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Roger Keynes's picture

McYes.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

PDF's picture

beautiful art, really nice but the ad with the stains was smarter, concept too easy for this one !

PDF
Activity Score 66
chuckieT's picture

I prefer this one. The other ad is an exaggeration and a bit forced. This one is just a coffee viewed at from a particular angle, which I think is a smarter approach. (But I don't see why they tried to get two executions out of the same idea.)

chuckieT
Activity Score 680
Creative
andylefty's picture

Initially reminded me of an oil spill but yeah its nice.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
penny'sworth's picture

It gets across the size message clearly but it doesn't make you want to drink it.

penny'sworth
Activity Score 110
Creative Director
Hadrons's picture

Smart.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Takmelius's picture

Simple, smart, beautiful :)

Takmelius
Activity Score 203
Creative Director
kleenex's picture

nice idea.

kleenex
Activity Score 51098
Web Designer/Developer
fadirahhal's picture

i love it...

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
myndshift's picture

Like it.

myndshift
Activity Score 4
Yurii's picture

Nice visual...good art...but way too straight,.

Yurii
Activity Score 2
Copywriter
Abhishek Parikh's picture

Very imaginative... i like it.

Abhishek Parikh
Activity Score 568
wonwaywoo's picture

Conceptual clarity, good execution

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
Milan Solanki's picture

Price tags in ads, really work for such products. and brave thing to bring it in ads again, while others are just boasting of nonsense creativity

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
chuckieT's picture

Agreed.

chuckieT
Activity Score 680
Creative
Drogag's picture

ok

Drogag
Activity Score 112
Creative Director
charithco's picture

nice ad.

charithco
Activity Score 266
Graphic Designer at Wunderman Doha |

www.charithdesign.com

sharonjackson's picture

Well done. Too bad their coffee is so awful. They don't deserve an ad of this calibre.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

Phil Indeblanc's picture

Concept is king here. I think the image is a fail, at the least. Where is the clarity, the depth?!! It falls flat. Concept I love. Looks like a good amount put into the make, but visually, it is stark and monotone. To win? perhaps the concept, yes.

Phil Indeblanc
Activity Score 50
Photographer at yes/NA
Owolawi's picture

View the world over a Cup of Large Coffee....The concept is amazing.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

fourwd87's picture

simple message and direct delivery. like it!

fourwd87
Activity Score 148
KyungHee university |

life is either, a daring adventure or nothing

mariolakownacka's picture

ehh it takes a while to guess what's this about. guessing it's because i am not so much after the coffee lately, esp. from FF restaurants

mariolakownacka
Activity Score 30
maxiiphemmy's picture

Nice

maxiiphemmy
Activity Score 57
joelapompe's picture

ok

joelapompe
Activity Score 3853
Featured Content

Latest Collections

Advertisement