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Jumper

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by Leo Burnett, Italy for McDonald's, within the category: Food.

Caption

The Olympic crew selection is on. Can you manage it?

Advertising Agency: Leo Burnett, Milan, Italy
Creative Director: Enrico Dorizza
Art Director: Raffaele Cesaro
Copywriters: Enrico Dorizza
Photographer: Archive / Fotostudio Perazzoli
Illustrator: Raffaele Cesaro
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sbr's picture

Where to start ?

sbr
Activity Score 143
Art Director
ivan's picture

Start listing what you like about the ad first.

ivan
Creative Director at Ads of the World
sbr's picture

I can´t .... I tried to, but it´s too hard =\ The idea of people skying and holding Mcdonalds trays just seem to go a little too far. And the copy doesn´t help either. I think they lost a great oportunity to come up with something actually good.

sbr
Activity Score 143
Art Director
ivan's picture

Yes, copy definitely can be better.

ivan
Creative Director at Ads of the World
teenie's picture

I thnk maybe somethign was lost in the translation. I can almost see the idea but it's a bit foggy. Crew selection + can you manage it = ???

teenie
Activity Score 1894
Copywriter
ivan's picture

It should maybe say: Can you manage the challenge?

ivan
Creative Director at Ads of the World
sloppy4's picture

i'm guessing it's a recruiting ad to work at micky d's during the olympics. but not sure.

sloppy4
Activity Score 1492
ivan's picture

Yes, that's clearly the message to me.

ivan
Creative Director at Ads of the World
sloppy4's picture

i'm not sure it's that clear. maybe it's the translation.

sloppy4
Activity Score 1492
klaussnow's picture

....or would olympians actually eat trans fat globules to tinker with their gold medal chances.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

ivan's picture

Is sumo wrestling part of the winter Olympics?

ivan
Creative Director at Ads of the World
klaussnow's picture

i'd vote for it.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

mikelite's picture

I dunno, I think it's kinda funny...emphasis on the kinda

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

SummerA's picture

McDonald’s ads always make me laugh. They're always trying to brand themselves as healthy and it is just the biggest joke of the freaking century. Honestly, who buys into that?

SummerA
Activity Score 154
Other
ivan's picture

Actually many buy into it. McD is now offering milk instead of coke and fruits instead of fries. They are really giving you a choice, or at least they are starting to. I'm not defending McD, but I think they are doing quite well in spite of all the negative hype around them. And, I think this is all thanks to effective advertising. It creeps into consumer's minds, and in their subconscious they reject the idea that those fries could be bad for them.

ivan
Creative Director at Ads of the World
juliangray's picture

Dont like it at all. Quite simple and doesnt communicate a strong idea. Also the photomanipulation is lame (mostly in the iceskater ad)
Shame seeing someone failing to take advantage of such an open minded client.

juliangray
Activity Score 987
Art Director
ellehcimeo's picture

I got that it's a recruiting ad. But the problem lies in the fact that the employees have to display tremendous sports skill in food delivery. I don't know about the McDonald's in your countries, but it's counter service here in Toronto. They don't bring your food to you. And if you have those kind of mad athletic skills, would you waste them by workign at McD's during the Olympics? And is it just a North American thing, but don't the employees share the same age range, from 15-20? This guy looks a tad out of that range.

ellehcimeo
Activity Score 3376
Art Director
garlic's picture

stop italy's ad! please

garlic
Activity Score 2
Creative Director
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