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House

Campaign
Agency Network: 
Published/Aired: 
April 2007

Description

Print advertisement created by DDB, Australia for McDonald's, within the category: Food.

Caption

Breakfast 6:00 til 10:30

Advertising Agency: DDB, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Creative: Ant&Alex
Photographer: Mat Baker
Retoucher: Dennis Monk
Typography: Jason Young
Account Handler: Michael Godwin
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Highest Rated

Chocolat's picture

i like the photography a lot... ummm, but i kind of get what jenny means. It lacks the spark somehow. I'm sorry for sounding vague but i really can't place my finger on it

Chocolat
Activity Score 286
Art Director
Bundy Agency's picture

nice photgraphy
pfftish idea

Bundy Agency
Activity Score 597
Art Director
varatphong's picture

Ahhh ... it's time for that first cup of tea to gently awaken my senses.

Varat
http://www.puerhcha.com

varatphong
Activity Score 78
Other
Rog's picture

Sweet but short.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

jennywhx's picture

sweet photography :)
but why don't push it further?

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Rog's picture

Australian subtley, Jenny.
Keep it simple and intriguing... to create the mood/feel... and draw you in.

Out of interest, what do you think it needs?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

jennywhx's picture

need "life", i don't feel sense of life inside. not sure, just a blur feeling.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Mystique's picture

The visual gives you that kinda of 'blur' feeling because its in the morning. The moment you wake up. The moment the rays hit your eyes but the first thing you thought about was McDs Breakfast. But like I said. One nice great photo is enough... you dont have a campaign with 3 same idea ads, shot in different ways. Its all about pushing for the other moments you wake up and you first thought of McDs Breakfast.

Mystique
Activity Score 120
Art Director |

: : mystique : :

jennywhx's picture

hey thanks Mystique, but i said "blur" is that i haven't structure the idea in my mind nicely so it is just a blur idea in my mind.

by the way, the reason i say it is lacking of "life", maybe is because of every morning i wake up, i would have not only the sunrise, perhaps some human noise, some birdcall, some "life". and mcD, for me is a lively brand, which involve much on human interaction and bonding, i go mcD because of the smile on the waiter's face and maybe i will meet some cute kids...

yes i do think this photography is very nice. but the warmth of mcD used to give me is not there.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Tero Ylitalo's picture

McNifique.

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
Chocolat's picture

i like the photography a lot... ummm, but i kind of get what jenny means. It lacks the spark somehow. I'm sorry for sounding vague but i really can't place my finger on it

Chocolat
Activity Score 286
Art Director
Intern's picture

When people start talking about the photography instead of the ad i guess it has to be a very ordinary ad

Intern
Activity Score 10
Copywriter
everartz's picture

i dont like it.... it cant be an ad thou! well the sun rises on the Mc logo... and in my kitchen as well... so whats so good about it to make people go o that resataurant and have junky food!??

everartz
Activity Score 7613
Art Director |

| everartz |

Yokel's picture

I'll be around in the morning. Put the kettle on?

Yokel
Activity Score 604
Art Director
A. J. SMITH's picture

Lovely photography, and a nice idea for the hated arches of sin.

8/10

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Laurent's picture

I find this really nice. lovely photography

Laurent
Activity Score 279
General Manager at White Rabbit
eastonellis's picture

La metáfora visual está bien utilizada y representa bien el servicio de desayunos de Mc Donalds. Es una buena idea, quizás no una graaaaan idea, pero es buena

eastonellis
Activity Score 34
Copywriter
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