Hockey, 1

Agency Network: 
September 2007

Print advertisment created by DDB, Sweden for McDonald's, within the category: Food.

Fifty cents from your favourite meal goes to your favourite hockey team.

Advertising Agency: DDB Stockholm, Sweden
Creative director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Production: Markus Hallgren
Accountmanager: Joachim Levin
Retouch: Johanna Karsten
Photographer: The Jens

Comments (7)

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Ben Requena's picture
Ben Requena

I didn't get it either at first.

The ad is saying that everytime you order food from McD's a hockey team will be able to buy new gear. The subsequent photos of gear show more and more wear until another McD's order is placed and then the gear is shown new again.

p.syche's picture
Activity Score 267

thank for the explanation, i didn't get the idea of stuff "wearing off" either...

but how does that relate to the McDonald's food? do 50 cents of every meal REALLY go to hockey teams? if so, it's an anti-ad for me... i mean, the hockey teams aren't poor, they don't need my money, i'd rather give my 50 cents to some ethiopians or something...!

klaussnow's picture
Activity Score 1645

wow, badly thought out, even I didn't get that.

... its already been done...

andrej dwin's picture
andrej dwin
Activity Score 937

it's a good ad.
not great, but good.
and for people who care about hockey it's absolutely clear, so chances are you're not the TA here.
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells

Dragonwitch's picture

Hey, I like them. Crystalclear and new for mcDonalds. Third world? Eeh, these are hockeyads. Not ads for the third world. Nice work, DDB.

Ed Mintone's picture
Ed Mintone
Activity Score 585

how bout a safety cup to round out the message?