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Forgiveness, Teddy

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by DDB, United States for McDonald's, within the category: Food.

Caption

Forgiveness is never far away
McDonald's
I'm lovin' it

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Senior Copywriter: John Downing
Senior Art Director: Matt Knapp
Senior Copywriter: Iggy Rodriquez
Senior Art Director: Justin Carew
Photographer: Sean Izzard
Retoucher: Matt Bright
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andylefty's picture

Execution isn't believable.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

yea, yea. shove a jumbo burger in your mouth and forgive yourself. right..

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

killazol1's picture

forgiveness? reaaaaaaally strong word. i do not like at all.

killazol1
Activity Score 354
thedesignaddict's picture

My knee jerk reaction: I like it. Simple, and clear.

It's hyperbole, so I'm not going to start looking for some heightened sense of morality in the message. Kids love McDonald's. Enough said.

thedesignaddict
Activity Score 5403
Art Director at Freelance
baliais's picture

Boring visual, but I kinda like the concept of Forgiveness.

baliais
Activity Score 2618
Graphic Designer
iamcreative's picture

so what???

iamcreative
Activity Score 262
Alexis-Chellito's picture

Hate! Hate! Hate! Presumptuous, unrealistic, misguided/misguiding, dangerous

Alexis-Chellito
Activity Score 111
Copywriter
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