Forgiveness, Rain

Agency Network: 
May 2012


Print advertisement created by DDB, United States for McDonald's, within the category: Food.


Forgiveness is never far away
I'm lovin' it

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Senior Copywriter: John Downing
Senior Art Director: Matt Knapp
Senior Copywriter: Iggy Rodriquez
Senior Art Director: Justin Carew
Photographer: Sean Izzard
Retoucher: Matt Bright
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chuckieT's picture

Feels off brand. Seems a bit cynical to be a McDonald's ad.

Activity Score 680
kleenex's picture

And I want to agree with you on this...

Activity Score 52220
Web Designer/Developer
andylefty's picture

Am a fan and as a kid, was quite a truth.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
talkingisfree's picture

Nice campaign

Activity Score 2712
Art Director
phoamcor's picture

The McDonald's mothership will be by shortly to yank this off-strategy ad

Activity Score 1284
everartz's picture

i dont get this campaign :\

Activity Score 7613
Art Director |

| everartz |

gonndo's picture

Apparently, it's "Use McDonalds to say I'm sorry..." It's different, but I'm agree with the above comments, it's cynical...

Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Bob08's picture

It seems they went to MacD in a hurry leaving him alone.
Why he should forgive.

Activity Score 749
WireDino's picture

I love the insight, and where they went with the strategy. McDonald's is comfort food. And McDonald's is a quick fix to make your kid feel better when you make a mistake as a parent. Every parent has been there. But i have to agree with everyone, it does come off as cynical. And not sure if it's right for McDonald's, you know, with the whole obesity problem we have. It's very "American," and a small part of it even gives me a bit of dumb pride.

Activity Score 237
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