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Extra large coffee

Agency Network: 
Published/Aired: 
January 2008
McDonald's Print Ad -  Extra large coffee

Description

Print advertisement created by DDB, Sweden for McDonald's, within the category: Non-Alcoholic Drinks.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Ted Mellström, Viktor Arve
Copywriter: Martin Lundgren
Photographer: Alexander Pihl
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Highest Rated

Leo Paul James's picture

Damn good an idea...but yeah...i wouldn't drink that much coffee anyway....what different is that coffee??

Leo Paul James
Activity Score 22
Mumbai
pretty good's picture

Now, that's lovely.

pretty good
Activity Score 364
copywriter
brandsurgeon's picture

Clean ad. But isn't it weird that the coffee stains don't extend beyond the pages of the book on to the table? That brings me to question No. 2... Unless I haven't totally got the concept of the ad, why would anyone place a mug on a book?

Here's where I need someone's help with interpretation.

---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

kre8's picture

some advice: take it for what it is. a smart visual that gets the idea across. no need to disect it so much.

kre8
Activity Score 989
Copywriter
kre8's picture

some advice: take it for what it is. a smart visual that gets the idea across. no need to disect it so much.

kre8
Activity Score 989
Copywriter
jsptrck404's picture

yes, please take kre8's advice. do you see it's a large stain, from a large coffee? yes? then you got it. move on.

otherwise, I have some additional questions you didn't ask that I will now ask for you...

1. who would drink such a large cup of coffee? not even andre the giant could hold a coffee that large. in fact, only a giant or a troll could possibly hold or drink a cup of coffee that large. but wait, giants and trolls aren't even real. they don't exist. wait, i don't get it. what a silly ad.

or

2. is this coffee made only for people with enormous hands who can hold a coffee of such size? what is McDonald's thinking making coffee for people with oversized hands? I don't know anyone with hands like that. that's just silly. there isn't anybody with hands that size. i don't get it. what a silly ad.

or

3. similar to the aforementioned question ... if i think it's weird that the coffee stain doesn't extend to the table, why don't i think it's weird that the cup of coffee would have to be the size of 13 gallon trash can?

or

4. why am i dissecting the shit out of an ad that takes 1 second to understand?

jsptrck404
Activity Score 437
Art Director |

| think small |

Berlini89's picture

Well, brandsurgeon, i guess it's a newpaper ad, and the magazine buyer wouldn't have the stain on his own table, now would he?

and to your 2nd question, i think that's not even the point. btw there are a lot of people who actually do that accidently.

that's at least how i interpret it.

Berlini89
Activity Score 45
Chris's picture

i think you've had one of these coffees berlini89, you've got the caffeine twitchy finger!

idea is great, its original.

Chris
Activity Score 1935
Art Director
brandsurgeon's picture

Needed to drive home your point, eh? 13 posts...Lol. Point taken. Don't blame me. I come from a different part of the world where coffee mugs are either placed on trays... or direct on the table.
(Sorry, but we're crude like that.)

---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Berlini89's picture

oh my god, i am so sorrrrryy!!
i didn't mean to post my msg so many times, there was an error with my internet connection and i pressed the post comment button several times, not knowing that it would actually write my msg 13 times.

is there a way to delete them?

Berlini89
Activity Score 45
ivan's picture

Sorry, this is not your fault. We are experiencing unusually high traffic and the server is slow. We are upgrading shortly.

ivan
Creative Director at Ads of the World
klaussnow's picture

A happy problem to have!

klaussnow
Activity Score 1645
Art Director |

... its already been done...

niranjanhg's picture

good, very nice idea,I liked it.But execuition is bad.

niranjanhg
Activity Score 211

I am a student.

Mandla N's picture

point taken Berlin89 blame it on the fingers

Mandla N
Activity Score 90
Art Director/Graphic Designer |

One may miss the mark by aiming too high as too low.

H.'s picture

There is a high possibilty we as designers are becoming victims of our own industry, by taking
things a little too literal, yet the basic defination of advertising exaplains that it is sending
a message to the market with a degree of exaggeration as to capture the attention of the aduience.
Nice ad.

Art is real freedom

H.
Activity Score 32
Graphic Designer in Tanzania |

Success is the best revenge

ricklongo's picture

Wise, wise words.

One of the best ads I've seen here lately.

ricklongo
Activity Score 1244
zapata's picture

very good. i like it. but maybe the cup stain could have been placed slightly off center, and not perfectly, dead center?

zapata
Activity Score 14
DDB
vurtomatic's picture

Agreed.

vurtomatic
Activity Score 364
monicamexico's picture

Funny, but maybe too subtle.

monicamexico
Activity Score 830
jazarah's picture

I like it

jazarah
Activity Score 1262
adguy2007's picture

Wow, now that's an over promise. You'll be surprised as to how many people would go into a McDonalds looking for that much coffee, and the franchises will be forced to give it to them. Without a legal line, this will be pulled.

adguy2007
Activity Score 28
timcurrysbadaccent's picture

simple. plus it's a nice exaggeration.

timcurrysbadaccent
Activity Score 83
Copywriter
Signe_S's picture

That´s so great. And makes me love advertising. Want coffee as well. Ü

Signe_S
Activity Score 357
Art Director at My own company
carlll's picture

Nice piece of work.

carlll
Activity Score 28
amit parekh's picture

idea is nice..but u used d book thats m not agree.. plz turn yur idea wih other visual..

amit parekh
Activity Score 283
Art Director
weezergrl's picture

I think it's great! Plus to some ppl like our friend brandsurgeon, need to understand that in order to advertise and get a message across we have to use exaggeration to get the point. Yeah it may sound ridiculous the whole huge coffee mug on a book concept.. BUT it did get the message across.. I also believe that the graphic designer that worked on this ad didn't actually do a good job.. the coffee ring could have looked better if he didn't place it in the dead center.

weezergrl
Activity Score 70
Personal Asistant /UNAPEC
shellyyew's picture

the idea is cool, simple. I think you are using magazine because of people will know actual for magazine, it's real big size.

shellyyew
Activity Score 10
Graphic Designer
whatson's picture

COOL! GOOD IDEA! :)

whatson
Activity Score 22
advertising
JAG's picture

Agree - off-center better. Maybe tad smaller. But nice, very nice.

JAG
Activity Score 166
Web design
ashish.kalpund's picture

i'm loving it!

ashish.kalpund
Activity Score 42
sir j.j. institute of applied art, mumbai
Leo Paul James's picture

Damn good an idea...but yeah...i wouldn't drink that much coffee anyway....what different is that coffee??

Leo Paul James
Activity Score 22
Mumbai
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