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Agency Network: 
Published/Aired: 
December 2007
McDonald's Print Ad -  Dream

Description

Print advertisement created by DDB, Sweden for McDonald's, within the category: Non-Alcoholic Drinks.

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Project Manager: Lotta Westerberg
Illustrator: Giuseppe Cristiano
Coloring: Marco Letizia
Production: Pär Martin Jansson
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ivan's picture

Cute ad. I like the colors very much! :)

View Ivan Raszl's profile on LinkedIn

ivan
Creative Director at Ads of the World
loader's picture

perfect

loader
Activity Score 1146
Copywriter at Pristop
adrianapr's picture

this is very cool.

adrianapr
Activity Score 1254
sparkvisual's picture

Great! Tagline is a nice ending (perhaps the alarm clock rang?) and also doubles as a simple call-to-action. Good job!

sparkvisual
Activity Score 56
Art Director |

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super calibara's picture

Ignition to the highest power. Bravo.

super calibara
Activity Score 176
Ho Chi Minh City
simba's picture

bravooooo!!

simba
Activity Score 32
junior art director
bummtschakk's picture

cool!

bummtschakk
Activity Score 22
ad pedant's picture

maybe it's just my weekend catching up with me but without the title, it would have been in no way clear to me that the comic strip was actually a dream sequence... not for me

ad pedant
Activity Score 58
Copywriter
copycomoelcopi's picture

beautiful!

copycomoelcopi
Activity Score 822
Copywriter
HappyBirthday's picture

clever and brilliantly executed...good work!

HappyBirthday
Activity Score 16
TBWA Paris
Ad Junkie At Large's picture

i am so sick of dream ads, it's just an excuse to try and look creative because you can be as "out there as you want" . he guys lets just find a way of linking a dream sequence to the product and do a bunch of random images so everyone will see how off the wall are ideas are. that said...it's kinda cute haha

Ad Junkie At Large
Activity Score 554
Art Director
am-o's picture

hate to say it:
i love this idea, but it's been done before. it's in an archive...but instead it's just an image of the dream with the alarm clock numbers in front of it. i can't remember who it's for though - i thought starbucks, but i'm not quite sure...

am-o
Activity Score 162
Art Director at Tribal DDB
Chris's picture

the idea in this is very different. cool illustration.

Chris
Activity Score 1935
Art Director
johnstone's picture

Good work Andreas. Get into FAB!

johnstone
Activity Score 24
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