Darth Vader

Agency Network: 
May 2014

Print advertisment created by DDB, Australia for McDonald's, within the category: Food.

Know the ingredients, know the legend.

Advertising Agency: DDB, Sydney, Australia
Creative Directors: Cameron Hoelter, Steve Jackson
Designer: Ramon Rodriguez
Senior Account Director: Nicole Taylor
Senior Account Manager: Lisa Little
Deputy Executive Creative Director: Cameron Hoelter
Head Of Design: Ramon Rodriguez

Comments (5)

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GrumpyArtDirector's picture
Activity Score 858

I have my doubts wether this are real or not, but if they are... awesome campaign.

Zarathustra's picture
Activity Score 80

I like the campaign, I like the idea specifically for this one and one other, but the art? It's just lacking. It doesn't look minimalist or simple, it looks basic. Not ideal

Thus spoke

kleenex's picture
Activity Score 50174

not a bad concept

Marcao's picture
Activity Score 3029

Different, but it doesn't sell the product, especially when the QSR industry is all about appetite-whetting visuals.

Borgonovo Publicidad's picture
Borgonovo Publicidad
Activity Score 141

No logo?