Come as you are, Darth Vader

Agency Network: 
February 2010


Print advertisement created by Euro RSCG, France for McDonald's, within the category: Food.


Come as you are

Advertising Agency: BETC Euro RSCG, Paris, France
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau
Art buying: Stéphanie Giordano
Photographer: Vincent Dixon
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Highest Rated

Dzsoi's picture

I was just kidding :(

Activity Score 8532
Copywriter at junior copywriter
Emanresu's picture

I seen this photo in Luerzer's Archive a few times and thought that it was eye catching, but I am now bummed to see the final execution. Did all of the budget go into the photo shoot and image manipulation?

Activity Score 2148
Graphic Designer at Apparel design.
D_N_A's picture

Why are the guys kissing in the background?

Activity Score 121
picopalqlea's picture

why the Mcds logo is green??????????????????????????????????????????????

Activity Score 999
le_djul's picture

New french brand identity ;)

Activity Score 2
ivan's picture

Last november McDonald's went green swapping its traditional red backdrop for a deep hunter green to promote a more eco-friendly image in Europe.

Creative Director at Ads of the World
picopalqlea's picture

thanks ivan... i dont buy it though.

Activity Score 999
J Designer's picture

The people in the background are distracting for me because they don’t really support the idea of Darth Vader in McDonalds. I do like the hand written font if this add is directed to children (but I'm unsure if it is, again because of the people in the background). The layout is very balanced which is nice.

I was surprised about the Europe McDonalds colours. I thought yellow and red stood out to children. Yellow and green make me think of industrial companies – not eco friendly food. But everywhere is different :)

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Hibon's picture

Who is that guy in black?....;-)

Activity Score 3734

Simple ideas are the best !

matks's picture

I'm sorry to write this, but the idea is extremely easy, boring and unfresh. You don't need creatives to come up with such stuff.

Activity Score 476
silvi's picture

I dream with a client like mcDonalds. COme on guys! Don´t miss the opportunity!

Activity Score 4172
picopalqlea's picture

You really dont want to work for them..... TRUST ME....

Activity Score 999
xcreativity's picture

green macdonalds?

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Corbeen's picture

so the dark green and the dark force... and dark ad without a reason.

Activity Score 1093
monsieurange's picture

Then, jedi's arrived? WTF?

Activity Score 520
Creative Director
hufflepoff's picture


Activity Score 430
Art Director at shwing
everartz's picture

if they are promoting green eco-friendly logo, then they could have used master yoda instead of darth vader.. but still its not that good idea

Activity Score 7613
Art Director |

| everartz |

MindDrift's picture

As bad as their burgers

Activity Score 1170
Graphic Designer
RonVerse's picture

i think its great that you get to work with a company like McDonalds. The idea is not bad.

Activity Score 207
mdbette's picture

this makes no sense at all. wouldn't it have been funnier and more clear if Vader wasn't wearing his helmet ( a la Return of the Jedi )? Come as you are???? Really?

Activity Score 5
archiwan's picture

shouldn't have use the character of Darth Vader cos he can't enjoy the McD burger with his mask niece would ask me if she sees this ad.

Activity Score 55
Other at Assistant Architect, Malaysia
tantrik_indian's picture

Shouldn't Darth Vader be towering tall? He doesn't look menacing enough here :-P

Activity Score 953
Copywriter |

~~this paranoid survived!~~

Dzsoi's picture

I guess this a covert message: we don't refuse service to black people. A very nice thought if you ask me.

Activity Score 8532
Copywriter at junior copywriter
rolling.stone's picture

if you are right, than its very racial

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Dzsoi's picture

I was just kidding :(

Activity Score 8532
Copywriter at junior copywriter
LeroyChristian's picture

i dont get it

Activity Score 392
Other at Nanyang Academy of Fine Arts
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