Come as you are, Darth Vader

Agency Network: 
February 2010

Print advertisment created by Euro RSCG, France for McDonald's, within the category: Food.

Come as you are

Advertising Agency: BETC Euro RSCG, Paris, France
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau
Art buying: Stéphanie Giordano
Photographer: Vincent Dixon

Comments (25)

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Highest Rated

Dzsoi's picture
Activity Score 8532

I was just kidding :(

Emanresu's picture
Activity Score 2148

I seen this photo in Luerzer's Archive a few times and thought that it was eye catching, but I am now bummed to see the final execution. Did all of the budget go into the photo shoot and image manipulation?

D_N_A's picture
Activity Score 121

Why are the guys kissing in the background?

picopalqlea's picture
Activity Score 999

why the Mcds logo is green??????????????????????????????????????????????

le_djul's picture
Activity Score 2

New french brand identity ;)

ivan's picture

Last november McDonald's went green swapping its traditional red backdrop for a deep hunter green to promote a more eco-friendly image in Europe.

picopalqlea's picture
Activity Score 999

thanks ivan... i dont buy it though.

J Designer's picture
J Designer
Activity Score 2420

The people in the background are distracting for me because they don’t really support the idea of Darth Vader in McDonalds. I do like the hand written font if this add is directed to children (but I'm unsure if it is, again because of the people in the background). The layout is very balanced which is nice.

I was surprised about the Europe McDonalds colours. I thought yellow and red stood out to children. Yellow and green make me think of industrial companies – not eco friendly food. But everywhere is different :)

Hibon's picture
Activity Score 3734

Who is that guy in black?....;-)

Simple ideas are the best !

matks's picture
Activity Score 476

I'm sorry to write this, but the idea is extremely easy, boring and unfresh. You don't need creatives to come up with such stuff.

silvi's picture
Activity Score 4172

I dream with a client like mcDonalds. COme on guys! Don´t miss the opportunity!

picopalqlea's picture
Activity Score 999

You really dont want to work for them..... TRUST ME....

xcreativity's picture
Activity Score 2374

green macdonalds?

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Corbeen's picture
Activity Score 1093

so the dark green and the dark force... and dark ad without a reason.

monsieurange's picture
Activity Score 520

Then, jedi's arrived? WTF?

hufflepoff's picture
Activity Score 430


everartz's picture
Activity Score 7613

if they are promoting green eco-friendly logo, then they could have used master yoda instead of darth vader.. but still its not that good idea

| everartz |

MindDrift's picture
Activity Score 1170

As bad as their burgers

RonVerse's picture
Activity Score 207

i think its great that you get to work with a company like McDonalds. The idea is not bad.

mdbette's picture
Activity Score 5

this makes no sense at all. wouldn't it have been funnier and more clear if Vader wasn't wearing his helmet ( a la Return of the Jedi )? Come as you are???? Really?

archiwan's picture
Activity Score 55

shouldn't have use the character of Darth Vader cos he can't enjoy the McD burger with his mask niece would ask me if she sees this ad.

tantrik_indian's picture
Activity Score 953

Shouldn't Darth Vader be towering tall? He doesn't look menacing enough here :-P

~~this paranoid survived!~~

Dzsoi's picture
Activity Score 8532

I guess this a covert message: we don't refuse service to black people. A very nice thought if you ask me.

rolling.stone's picture
Activity Score 2741

if you are right, than its very racial


~ Quite obviously, I have gathered no moss ! ~

Dzsoi's picture
Activity Score 8532

I was just kidding :(

LeroyChristian's picture
Activity Score 392

i dont get it