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Cinderella

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by Euro RSCG, France for McDonald's, within the category: Food.

Caption

Come as you are

Advertising Agency: BETC Euro RSCG, France
Agency Management: Christophe Defaye, Eugénie Lefebvre
Global Creative Director: Stéphane Xiberrasjean-Michel
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant art director: Pierre Boutin
Copywriter: Dominique Marchand
Strategic Planning: Clarisse Lacarrau
Photographer: Vincent Dixon
Art Buyer: Stéphanie Giordano
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Highest Rated

Saand's picture

pumpkin on a pumpkin

Saand
Activity Score 150
Copywriter
jackmancer2017's picture

I don't really feel as it holds any message.

jackmancer2017
Guest's picture

yes this have a message
mcdonalds doesnt care if you are or not a princess
just go and eat as you are

Guest
Pedestrian's picture

Why does that need to be a message? McDonald's is the lowest quality of food around the globe. Of course they don't care who you are. Maybe Wal-Mart should make a "Come as you are" campaign too. Just in case people didn't know that they were allowed to go there.

Pedestrian
Activity Score 492
Guest's picture

i love this

Guest
Guest's picture

I don't care if it has no message, its great

Guest
reasonwhy's picture

The Art Direction is fucking good !
But that's all.

reasonwhy
Activity Score 147
Art Director
Billoughsby's picture

Best of the lot. Cute.

As to message, like it or not, McD's is such a megacorp, it's all about presence at this point, no message needed in the traditional sense. Or put another way, stick a latrine on every corner, and it will get used.

Billoughsby
Activity Score 5144
Art Director |

That's it.

dot.dot.'s picture

I think the words 'come as you are' should be smaller in size, and maybe placed in the bottom right corner... other than that, I think it's a great ad for MacDonalds!

dot.dot.
Activity Score 25
monsieurange's picture

Poor idea.

monsieurange
Activity Score 520
Creative Director
LeroyChristian's picture

mcdonald change its logo? it becomes green and yellow

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Guest's picture

No time limit or age limit to McDonald, this is an brilliant concept, focusing on kids but adults also will like this

Guest
corporal_hicks's picture

Art could be improved.

corporal_hicks
Activity Score 365
Art Director
morse's picture

Yes, this one works well. Good job. The other two not so much.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Good! It doesn't look like the usual TBWA shit.

Guest
Guest's picture

this happens everyday :p

Guest
Guest's picture

women are terrible

Guest
miko1aj's picture

better – whole campaign should have been done in this manner.

miko1aj
Activity Score 3086
Saand's picture

pumpkin on a pumpkin

Saand
Activity Score 150
Copywriter
Guest's picture

She rushed home and didnt make it back before turning back to her regular self
this is why cuz she stopped at micdonalds
its actually a good ad if you think about it

Guest
Billoughsby's picture

Unless you suppose, as I will just for the heck of it here, that she would have STILL been home on time and OK if the crummy window service at McDonalds hadn't kept messing up.

Billoughsby
Activity Score 5144
Art Director |

That's it.

CuriousPencil's picture

A vainglorious campaign from a brand that needs little marketing; it's a catch-all campaign that, sadly, works.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

I think its a good idea. Cinderella is in a rush to get home. She heads to a fast food place which here is mcdonalds. It shows no matter the rush mecdonals is fast. yey!! we all win - TH

Guest
Guest's picture

w8 Ya whats wit the green>?

Guest
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