Chicken-nuggets mysteries

Agency Network: 
January 2007

Print advertisment created by DDB, Hungary for McDonald's, within the category: Food.

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Milos Ilic
Art director: Rodrigo Fernandes
Copywriter: Laszlo Hevesi
Illustrator: 6B Estudio, Sao Paulo

Comments (4)

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ellehcimeo's picture
Activity Score 3376

There is a big disconnect between the first page and the following page. the art direction is completely different. why wasn't there some carry over? it's pretty disappointing.
also, the copy on the second page is terrible english. i suspect it's a translation, however, it's very poor.
and let's not show a big ugly raw featherless chicken.

hakule's picture
Activity Score 12

terrible, no sense anymore.

EGGO's picture
Activity Score 354

There's just too huge of a difference of the two for me to feel that there's any connection between the two whatsoever. Totally different art direction for the two parts. I feel this is totally unsuccessful.

You have to hate advertising in order to truly love it.

Guest's picture

It actually promotes veganism quite well...