Chicken-nuggets mysteries

Agency Network: 
January 2007


Print advertisement created by DDB, Hungary for McDonald's, within the category: Food.

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Milos Ilic
Art director: Rodrigo Fernandes
Copywriter: Laszlo Hevesi
Illustrator: 6B Estudio, Sao Paulo
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ellehcimeo's picture

There is a big disconnect between the first page and the following page. the art direction is completely different. why wasn't there some carry over? it's pretty disappointing.
also, the copy on the second page is terrible english. i suspect it's a translation, however, it's very poor.
and let's not show a big ugly raw featherless chicken.

Activity Score 3376
Art Director
hakule's picture

terrible, no sense anymore.

Activity Score 12
Art Director
EGGO's picture

There's just too huge of a difference of the two for me to feel that there's any connection between the two whatsoever. Totally different art direction for the two parts. I feel this is totally unsuccessful.

Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Guest's picture

It actually promotes veganism quite well...