Advertisement

Chicken-nuggets mysteries

Campaign
Agency Network: 
Published/Aired: 
January 2007

Description

Print advertisement created by DDB, Hungary for McDonald's, within the category: Food.

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Milos Ilic
Art director: Rodrigo Fernandes
Copywriter: Laszlo Hevesi
Illustrator: 6B Estudio, Sao Paulo
Log in or register to post comments
ellehcimeo's picture

There is a big disconnect between the first page and the following page. the art direction is completely different. why wasn't there some carry over? it's pretty disappointing.
also, the copy on the second page is terrible english. i suspect it's a translation, however, it's very poor.
and let's not show a big ugly raw featherless chicken.

ellehcimeo
Activity Score 3376
Art Director
hakule's picture

terrible, no sense anymore.

hakule
Activity Score 12
Art Director
EGGO's picture

There's just too huge of a difference of the two for me to feel that there's any connection between the two whatsoever. Totally different art direction for the two parts. I feel this is totally unsuccessful.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Guest's picture

It actually promotes veganism quite well...

Guest
Featured Content

Latest Collections

Advertisement