Advertisement

Cheeseburger with Bacon

Agency Network: 
Published/Aired: 
September 2011
McDonald's Print Ad -  Cheeseburger with Bacon

Description

Print advertisement created by DDB, Finland for McDonald's, within the category: Food.

Caption

Cheeseburger with Bacon.
McDonald's
I'm lovin' it

Advertising Agency: DDB, Helsinki, Finland
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrator: Fake Graphics
Photographer: Fake Graphics
Account Director: Jarno Lindblom
Account Manager: Pia Eiro
Graphic Designer: Antti Salminen
Planner: Teppo Juuvinmaa
Log in or register to post comments
hoozn's picture

Maybe its because im a fan of vinyl figurines and iconic comic heroes, but this one took me some time to understand what they ment because i couldnt get the picture of a superhero's mask out of my head...

Its "nice", but still not quite working for me.

hoozn
Activity Score 353
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Taylormade's picture

Formulaic.

Taylormade
Activity Score 408
mr.x's picture

Simple and good! Good job!

mr.x
Activity Score 998
Forsbergs Skola
karmacoin's picture

below or almost average

karmacoin
Activity Score 688
mitali prasad's picture

ok,.,...nice..but why those two holes on the cheese?

mitali prasad
Activity Score 458
General Manager
donau's picture

pigs nose

donau
Activity Score 104
Copywriter |

donau

picopalqlea's picture

oooooooooh, thanks now i get it. not working.

picopalqlea
Activity Score 999
kptkptn's picture

if you did not give me the cue, i will never understand the message. Thank you...

kptkptn
Activity Score 33
Graphic Designer |

helluu

velle's picture

damnit, i needed a hint. there shoud've been a hint...

velle
Activity Score 1550
Copywriter
Taylormade's picture

If you didn't know what the holes are, what did you think was "nice" about this ad?

Taylormade
Activity Score 408
donau's picture

Hm. Maybe he just love that picture. Colors, whatever. Maybe for him its an McHelloween Ad.

donau
Activity Score 104
Copywriter |

donau

Troll's picture

I'm surprised he managed to type that sentence after a comment like that.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Milan Solanki's picture

to create smiley face..

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
jackmancer2017's picture

I just think it's too cryptic. Where's the bacon? And pig nose = burger? Meh. But I'm biased, I hate McDonalds.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
adschmad's picture

Eh… Pignose=Bacon. Not burger.

adschmad
Activity Score 72
NicoCiego's picture

cheeseburger with bacon. read.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
NADD's picture

no ..not that much

NADD
Activity Score 82
Graphic Designer |

NADD

jujocd's picture

....... i don´t like mc donald´s hamburguers

jujocd
Activity Score 759
Billoughsby's picture

As much as I generally like international McD's campaigns (they shake things up a little more than their U.S. counterpart) I think hoozn's initial instinct is right on this. The superhero mask impression is overwhelming.

Maybe we are too used to bacon cheese burgers in America to read the wit into this twist.

Billoughsby
Activity Score 5144
Art Director |

That's it.

LeeHarvey's picture

Besides that it's not appetizing at all. I know it's just the plastic cheese they serve there but nevertheless..

LeeHarvey
Activity Score 3045
Creative Director
Roger Keynes's picture

An idea that was right there for the taking.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

morse's picture

Lovely ad. Well done.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The 13th's picture

is that a ghost??

The 13th
Activity Score 4
Graphic Designer at Kathmandu, Nepal
baliquez's picture

Very nice implementation of the idea, nice layout, mouthwatering colors and perfect text placement.
I do not like McD, but this fact cant bias my judgment - this ad is simple and good. Congrats.

baliquez
Activity Score 99
Art Director
adschmad's picture

Love it!

adschmad
Activity Score 72
Nike Diesel's picture

Almost perfect.

Nike Diesel
Activity Score 13630
Art Director
jeph's picture

That is revolting.

jeph
Activity Score 156
Copywriter
copyninja's picture

I like the idea, but it doesn't make me want a cheeseburger with bacon.

copyninja
Activity Score 40
Copywriter
Sarah80's picture

next.

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
dollypoppin's picture

Got it right away but nooooo, I don't like this. Not working for me.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

lixsmk1's picture

simple ad with a clear msg, recallability ad as there are no offers.

lixsmk1
Activity Score 79
Other at Ramtech Electronics Limited
Drogag's picture

like

Drogag
Activity Score 112
Creative Director
Hadrons's picture

NO.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Featured Content

Latest Collections

Advertisement