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Casanova

Agency Network: 
Published/Aired: 
April 2009
McDonald's Print Ad -  Casanova

Description

Print advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Advertising Agency: DDB, Stockholm, Sweden
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
CA: Johan Holmström
Original: Patrik Oskarsson
Retouch: Johanna Karsten
Illustration: Matilda Ruta
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Guest's picture

"Anyone who will sleep with me gets a free DVD player" LOL

Guest
Guest's picture

Funny and certainly unusual. When it´s time to go home since . . . Great line.

Guest
Chris's picture

is this him on a night out getting increasingly drunk?

Chris
Activity Score 1935
Art Director
Guest's picture

Chris:

eeer. yes.

Guest
Guest's picture

Check out the big brain on Chris!

Guest
Guest's picture

Being different doesn't mean it's good.

I don't think putting your brand next to drunk bullshitters looking for one-night stands is such a great strategy.

Maybe if they inverted the idea, and showed a women hearing these bullshit lines as opposed to a guy saying them. There's a nice sentiment in that; a big mac is a nice comfort after a tough night fending off sleazy dorks.

Just a thought.

Guest
Guest's picture

Yeah but if you are a woman reading it, you´re hearing a "drunk bullshitter" talking, am I right?

I think this is really nice. Incredibly good to dare to be a munchies while drunk-alternative, and not always doing the old straight ass McDonald´s image-ads featuring nice families eating.

overall a good ad.

Guest
Guest's picture

No, because the the guy having the big mac is the same guy trying to pick up girls. The ad therefore is saying when you've struck out with the ladies, have a big mac on your way home. This is not the smartest thing for the McDonald's brand unless their CEO wants to get buddy buddy with drunk losers.

Guest
Guest's picture

I think they didn't think carefully enough about the type.

As he gets more drunk, the type should get more mangled.

Guest
Guest's picture

Fun and charming. Well done by the CEO, having distance, acting with a glimpse in the eye for once. Beyond the trash you always see made for McDonald´s.

Guest
Guest's picture

He seems to be talking shit all through the ad. Is that cause he's eating it??

Guest
Guest's picture

LOL. This is hilarious. Nice to see McDonalds getting real. it's actually a great strategy, since -as a matter of fact- we always DO go to McDonalds after an all nighter at the club half drunk. Brilliant. One of those ads I wish I did. Absolutely love it.

Guest
Guest's picture

I'm a woman, and I don't see drunk bullshitter! I see "idiot humiliating himself" which is ALWAYS funny! haha.. Hm.. reminds me of someone.

Guest
Guest's picture

'I don't see a drunk bullshitter!'

Look at the guy you're dating now - he is a drunk bullshitter. Idiot humiliating himself is the guy who agrees to marry you.

Guest
Tonits's picture

jajajajaja...

Tonits
Activity Score 349
TRICKY's picture

your father is a thief he stole the stars and put them in your eyes "SLAMMMM" a big mac puleeez

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

blackstar7's picture

wouldnt bother reading it

blackstar7
Activity Score 75
Administrative
corndogfuneral's picture

SFX: Price Is Right Loser Music.

corndogfuneral
Activity Score 1053
Art Director
theanc's picture

It's time to go home and eat something healthy.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

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