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Barcode French Fries

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Print advertisement created by Heye, Germany for McDonald's, within the category: Food.

Caption

01 Cheeseburger Only 1.00€

Advertising Agency: Heye Group, Germany
Creative Director: Thomas Winklbauer
Copywriter: Christine Deinhart
Art Director: Joerg Stoeckigt
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maranca82's picture

This campaign is clever, but I don't think this is the feeling they want to portray. Feels very corporate to me.

maranca82
Activity Score 422
Copywriter
ivan's picture

Well said.

ivan
Creative Director at Ads of the World
bobby666's picture

nothing to write home about

bobby666
Activity Score 1460
RMG Connect, India
satrianee's picture
satrianee
Activity Score 3748
the_lizard_king's picture

@ satrianee : Atleast they are not as over confident as earlier ( i mean they have shown the Mac logo this time)

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Hibon's picture

this idea was already used a 100 times !!!!

Hibon
Activity Score 3734

Simple ideas are the best !

alvarock's picture

Very used. hate convencionalism

alvarock
Activity Score 17
Toulouse Lautrec
chamindarathnayake's picture

MAX !

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

f10.Sevilla's picture

Done. Too "smart" for Mc Donald's.

f10.Sevilla
Activity Score 59
Graphic Designer at Liga Evolution |

F10

thenewguy's picture

I like the campaign. Something other than the classic, Disney, "good-times" I'm Lovin' It campaigns of the West, all smiling faces and product shots. if they used it here I think they'd be going way out of image, but still, new is good. Think it would work in Europe though.

thenewguy
Activity Score 127
Copywriter at Quebec
chitra's picture

NICE !

chitra
Activity Score 69
Creative Director at New Delhi
CopyRight's picture

well thought, just not customer-oriented.

CopyRight
Activity Score 713
silvi's picture

It will be more interesting if bars will be fries.

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

campaign is pretty subtle

dont know if average consumer get it

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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