Advertisement

Baby Ronald

Campaign
Agency Network: 
Published/Aired: 
May 2006

Description

Print advertisement created by Leo Burnett, India for McDonald's, within the category: Food.

Caption

Just opened, near Kimaya Kothrud.
I'm lovin' it.
Advertising Agency: Leo Burnett, New Delhi, India
Copywriter: Rondeep Gogoi
Art Director/Illustrator: Sumonto Ghosh
Just opened, near Kimaya Kothrud.
I'm lovin' it.

Advertising Agency: Leo Burnett, New Delhi, India
Copywriter: Rondeep Gogoi
Art Director / Illustrator: Sumonto Ghosh
Log in or register to post comments

Highest Rated

1eres is the best's picture

I disagree with this blog: this baby is sooooooooo cute!!!! <3
He's just adorable, I want to hug him or EAT him!!! :*
When I saw this baby: I said to myself I really want one of those.
Now I think I will go more often to McDonald's.

1eres is the best
Activity Score 4
Mystique's picture
Mystique
Activity Score 120
Art Director |

: : mystique : :

ivan's picture
ivan
Creative Director at Ads of the World
Blashyrkh's picture

I thought it was only me.

Blashyrkh
Activity Score 32890
Art Director
debabrata naskar's picture
debabrata naskar
Activity Score 109
Art Director
Ainadaliel's picture
Ainadaliel
Activity Score 271
Copywriter
JB's picture
JB
Activity Score 170
Creative Director
adobe54's picture
adobe54
Activity Score 2
Other
ivan's picture
ivan
Creative Director at Ads of the World
Joe Harris's picture

Killer clowns from outer space - great film

pitty this isnt great. im not loving it at all.

Joe Harris
Activity Score 176
Creative Director |

-------------------
If at first you dont succeed... don't try parachuting

awassabee's picture

scary... but nice photoshop skills though

awassabee
Activity Score 150
YYZ2112's picture

Cmon you guys! Thats got to be a baby picture of Marilyn Manson!

YYZ2112
Activity Score 2
Other
fersvax's picture

OMG!!!!!!! POOR KID!!!!!!

fersvax
Activity Score 1239
Art Director |

FER.

leftfield's picture

Great ad.

Wrong line.

I suggest: Just born. New restaurant at Kimaya Kothrud.

Then it will have all the ingredients of a good ad.

Dramatic. Relevant. Shocking. Well executed. Original.

Change it and enter it into as many awards as you can.

You'll clean up.

(And ignore all the conservative/playsafe/nervous comments on this site)

leftfield
Activity Score 165
Production Manager
peter42y's picture

I do not like it either. Bad idea for a add

peter42y
Activity Score 2
Other
twelve_noon's picture

oh my! this must be THE most commented ad ever on this forum!

twelve_noon
Activity Score 617
Creative Director
ivan's picture

Indeed it is.

ivan
Creative Director at Ads of the World
clementsplace's picture

REALLY CREEPY!!! Maybe even abusive if you didn't know it was computer generated (not sure, but hope it is). Maybe they should try a toddler wearing a tiny Ronald McDonald costume instead, as if Trick-O-Treating.

clementsplace
Activity Score 2
reeftio's picture

THIS IS A CREEPY AD..
I'LL GO TO BURGER KING FROM NOW ON :))

reeftio
Activity Score 8
Artic Advertising
mongoska's picture

The baby in this picture has since become a banker. He has had two failed marriages and is suffering from a nervous breakdown.

He is only 6 months old.

mongoska
Activity Score 8
Like, my room? |

*rip*

Tripioso's picture

Jajajajja. N he parado de reirme con todos estos comentarios.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Liko's picture

People being Mean...now THAT's Creative advice!

Liko
Activity Score 12
JWT Dominicana
acid's picture

you people are brutal. I do admit I was taken aback when i first saw it though.
It's a good idea, bad execution. nuff said

acid
Activity Score 12
Art Director
izmild's picture

izmild
http://uniquetvcomm.blogspot.com

hahahha,.... good thinking, Ronald has a son. Where is his mother?

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

pulchinela's picture

shit!!!! their food also!

pulchinela
Activity Score 1175
danvertising's picture

I love this! The kid is creepy as hell though... very weird... But I think it's a great idea... Baby Ronnie... It will certainly get some attention

danvertising
Activity Score 50
Mariam90's picture

GREAT idea!! but the kid looks like this scary kid from the grudge !

Mariam90
Activity Score 4
Misr International University
redblueblur's picture

Ew! really...scary.........

redblueblur
Activity Score 2
Web Designer/Developer at South Korea
mantaradam's picture

creepy...

mantaradam
Activity Score 4
Other
cre-8-a-wity's picture

nice thinking... bt needs better execution

cre-8-a-wity
Activity Score 22
makelogobigger's picture

bad as the dump which i took yesterday.

makelogobigger
Activity Score 470
Copywriter
crisp's picture

chucky's child? :)) awful !

crisp
Activity Score 1506
crisp's picture

does he have only one huge ear?

crisp
Activity Score 1506
umderbant's picture

Very scary indeed!

umderbant
Activity Score 22
ladybug2535's picture

What is wrong with most of you people? Just because the baby has it's mouth open you equate it with a blow-up sex doll? Even in clown makeup it's obviously just a baby. And that's just not sexy in any way shape or form. So how in the heck do you equate it with a sex doll? Babies often have their mouths open and in this case the expression is one of surprise--especially with those drawn on eyebrows. Or do you have clown blowup sex dolls? Whatever, you guys have issues!

I'm shocked at the level of reaction this innocent picture is evoking. "I'm lovin' it" is their tag line. Loving the FOOD you foul-minded so and so's. Some of the rest of you have issues with clowns being creepy. Do you react like that to all clowns? Or just Ronald McDonald? Or because this is a baby clown? Does that mean that there should be no clowns in ads ever? No babies? No clown makeup? No matter what, dial it down people! The ad isn't scary, perverted or whatever you're reading into it. And most people wouldn't read it that way.

I think this picture is rather cute myself, though I don't know how it actually relates to the ad---is it a brand new restauraunt so it's a newborn? In that case I agree with at least one of the other posters that the baby should be younger. As far as the hair and makeup, perhaps the hair could be a real wig, but I wouldn't want to try and put real makeup on an infant, they aren't generally that cooperative even about getting their faces washed, so it seems risky--not that I would consider it "endangering" or harmful per se (except for the eye makeup!), just if it can be done in another way it should be. And it could be photoshopped more realistically.

As an ad photo, it's not very successful in getting it's message across. Maybe it would be more effective if the baby was in the arms of Ronald McDonald--and if there was a Mrs. Ronald McDonald in the picture )hmmm)......We could bring back the Hamburgler as the black sheep but fun "uncle". Unfortunately, that could read with the viewers as a copy cat response to the Jack-in-the-box family ads. So there's that to consider. You'd have to make the "family" much different--They are circus performers? Moms the sexy acrobat?

Sorry about the formatting, the site won't let me tab/indent or skip a line to seperate the paragraphs.

ladybug2535
Activity Score 78
1eres is the best's picture

Now we know where Mc Donald's meat comes from!!

On another note, I don't like that ad, I don't really want to eat a baby but a burger instead.

It is though a perfect ad for Halloween, which is in 2 weeks. Maybe a costume idea?

1eres is the best
Activity Score 4
1eres is the best's picture

I disagree with this blog: this baby is sooooooooo cute!!!! <3
He's just adorable, I want to hug him or EAT him!!! :*
When I saw this baby: I said to myself I really want one of those.
Now I think I will go more often to McDonald's.

1eres is the best
Activity Score 4
Featured Content

Latest Collections

Advertisement