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Angry wall, 4

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by DDB, Denmark for McDonald's, within the category: Food.

Caption

Let's keep the city nice. Use the trash can.

Advertising Agency: DDB Denmark
Creative Director: Patrik Danielson
Art Director / Copywriters: Bue Peitersen, Mikkel Møller
Photographer: Christian Stæhr
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capywriter's picture

I really don't get the idea of putting two key holes next to each other on a wall... Or is that something very usual in Denmark? If so, what are they used for???

capywriter
Activity Score 5512
Copywriter at Freelance
Crisp One's picture

this is fuhking bad, dude.

besides who the fuhk puts keyholes by drains.(see other comps)

makes it not only look like People from denmark are slobs, but
there city engineering is done by a bunch of RETAAAARDS!

Crisp One
Activity Score 2005
Other at New York
Wordnerd's picture

i really respect mcdonalds for approving their products being shown as trash - the more i pity the agency for not using this oportunity. sad.

Wordnerd
Activity Score 6692
Copywriter
kurtberengeiger's picture

I completely agree. What a wasted opportunity. :(

kurtberengeiger
Activity Score 7323
Copywriter
vidya.shankaran's picture

Yeah i totally agree. They could have just shown an empty soda cup instead of including the spillage as well.

vidya.shankaran
Activity Score 724
iRIO's picture

па-ра-м-пам-па..я це люблю..

iRIO
Activity Score 224
jobless
Jahongir's picture

Не понель вас! Вы песню паете нежели обсуждаете тему )))

Jahongir
Activity Score 44
Manager of marketing
Foster's picture

I get it. I think some other executions would be a good idea, rather than the same visual with a different piece of trash. Maybe whole buildings looking like they are frowning or other things from the city?

Foster
Activity Score 52
Art Director
the Pun-isher's picture

This is for "Le Douche"...quit cussing man.
I don't like this ad either, but say what you wanna say in a constructive manner. Too many times this kinda thing happens in brainstorms(idea killers), and then that person stops adding their ideas for fear of being critisized. Think about that man.

the Pun-isher
Activity Score 228
all brand no flakes
Foster's picture

I agree. If your going to step on someone's work let us see a link to a bloody amazing personal folio.

Foster
Activity Score 52
Art Director
thosefarkers's picture

Agree, but ppl are not all think like u. so can not control.nothing k do.

thosefarkers
Activity Score 23
Designer
Crisp One's picture

i posted a smart water campaign in the exhibition form from my book out of school, with instructions to "Tear it apart" so please do....listen I understand the if you have nothing to say, dont say it at all, but if I were the CD on this and the art director brought this into me. I would say " NOOOO....BAD!" and squirt him with a spray bottle.

Crisp One
Activity Score 2005
Other at New York
terry127's picture

is it done by children????

terry127
Activity Score 80
Hong Kong
seekyu's picture

joker?

seekyu
Activity Score 18
rave's picture

Denmark guys, this campaign is a DENT MARK on ur carrier!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

rave
Activity Score 51
art director
crisis's picture

Why'd they put a penis on the wall too? No wonder he's angry.

crisis
Activity Score 187
Writer
raheelfaraz's picture

its not communicative.....

raheelfaraz
Activity Score 26
Art Director
amenu's picture

noooooooo....

This ad is works !!
you all guys think how it works .... I will say. If anyone see this dirty, they feel themselves to ''Keep city clean with trash''

Please dont waste your time with wholes like stuffs.

Designing they did nice way, with color matching of walls. less colors, and real image.

I think the judges are fools who post comment.

Hey Patrik D. go on ! I like it. but please dont 'important' any useless things like as PIPES inside WHOLES'... why not you try to make a draw shape on wall with Mac's meal ?

amenu
Activity Score 10
Loopface Strategic Marketing
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