Angry wall, 4

Agency Network: 
July 2008


Print advertisement created by DDB, Denmark for McDonald's, within the category: Food.


Let's keep the city nice. Use the trash can.

Advertising Agency: DDB Denmark
Creative Director: Patrik Danielson
Art Director / Copywriters: Bue Peitersen, Mikkel Møller
Photographer: Christian Stæhr
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capywriter's picture

I really don't get the idea of putting two key holes next to each other on a wall... Or is that something very usual in Denmark? If so, what are they used for???

Activity Score 5512
Copywriter at Freelance
Crisp One's picture

this is fuhking bad, dude.

besides who the fuhk puts keyholes by drains.(see other comps)

makes it not only look like People from denmark are slobs, but
there city engineering is done by a bunch of RETAAAARDS!

Crisp One
Activity Score 2005
Other at New York
Wordnerd's picture

i really respect mcdonalds for approving their products being shown as trash - the more i pity the agency for not using this oportunity. sad.

Activity Score 6692
kurtberengeiger's picture

I completely agree. What a wasted opportunity. :(

Activity Score 7323
vidya.shankaran's picture

Yeah i totally agree. They could have just shown an empty soda cup instead of including the spillage as well.

Activity Score 724
iRIO's picture

па-ра-м-пам-па..я це люблю..

Activity Score 224
Jahongir's picture

Не понель вас! Вы песню паете нежели обсуждаете тему )))

Activity Score 44
Manager of marketing
Foster's picture

I get it. I think some other executions would be a good idea, rather than the same visual with a different piece of trash. Maybe whole buildings looking like they are frowning or other things from the city?

Activity Score 52
Art Director
the Pun-isher's picture

This is for "Le Douche"...quit cussing man.
I don't like this ad either, but say what you wanna say in a constructive manner. Too many times this kinda thing happens in brainstorms(idea killers), and then that person stops adding their ideas for fear of being critisized. Think about that man.

the Pun-isher
Activity Score 228
all brand no flakes
Foster's picture

I agree. If your going to step on someone's work let us see a link to a bloody amazing personal folio.

Activity Score 52
Art Director
thosefarkers's picture

Agree, but ppl are not all think like u. so can not control.nothing k do.

Activity Score 23
Crisp One's picture

i posted a smart water campaign in the exhibition form from my book out of school, with instructions to "Tear it apart" so please do....listen I understand the if you have nothing to say, dont say it at all, but if I were the CD on this and the art director brought this into me. I would say " NOOOO....BAD!" and squirt him with a spray bottle.

Crisp One
Activity Score 2005
Other at New York
terry127's picture

is it done by children????

Activity Score 80
Hong Kong
seekyu's picture


Activity Score 18
rave's picture

Denmark guys, this campaign is a DENT MARK on ur carrier!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Activity Score 51
art director
crisis's picture

Why'd they put a penis on the wall too? No wonder he's angry.

Activity Score 187
raheelfaraz's picture

its not communicative.....

Activity Score 26
Art Director
amenu's picture


This ad is works !!
you all guys think how it works .... I will say. If anyone see this dirty, they feel themselves to ''Keep city clean with trash''

Please dont waste your time with wholes like stuffs.

Designing they did nice way, with color matching of walls. less colors, and real image.

I think the judges are fools who post comment.

Hey Patrik D. go on ! I like it. but please dont 'important' any useless things like as PIPES inside WHOLES'... why not you try to make a draw shape on wall with Mac's meal ?

Activity Score 10
Loopface Strategic Marketing
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