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Angry wall, 1

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by DDB, Denmark for McDonald's, within the category: Food.

Caption

Let's keep the city nice. Use the trash can.

Advertising Agency: DDB Denmark
Creative Director: Patrik Danielson
Art Director / Copywriters: Bue Peitersen, Mikkel Møller
Photographer: Christian Stæhr
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tipptapp's picture

So, there are two keyholes in the wall??? What are they there for?

tipptapp
Activity Score 133
Copywriter
bluebritfan's picture

to open up to a better city.. lol. never got it... it could be stains, grafitti, or whatever.. anything than keyholes.. keyholes are in doors, not in walls.. got it, copy and art director? got it? got it, mcdonalds?

bluebritfan
Activity Score 47
Advertiser, Copywriter
fersvax's picture

Forced!!!

fersvax
Activity Score 1239
Art Director |

FER.

special k's picture

two keyholes in the wall?

special k
Activity Score 145
Creative Director
dico's picture

mmm... so weird, i dont know...

http://dgdico.blogspot.com/

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

Indiana Journo's picture

Oh.. I guess that's the idea then, the scowling face that disapproves of the trashed Mc-pack.. But why are there two keyholes right next to each other, on the outer wall of what seems to be a street?
Okay concept, vague execution.

Indiana Journo
Activity Score 26
Other at S.P.A.C.E. Advertising, Goa, India
terry127's picture

can someone just explain the key holes

is it a Denmark thing or what?????

terry127
Activity Score 80
Hong Kong
mpaev's picture

I can explain.

The keyholes in the wall is a commen thing in Denmark.

Its used by Socialcare personal to gain access to the home of the person they care for.
when they turn the key in the lock it releases a cylinder with the key to the house. and thereby they only need to bring one key with them instead of a lot.

Hope it explain it ;)

mpaev
Activity Score 4
Graphic Design
miko1aj's picture

nice, simple campaign.

miko1aj
Activity Score 3086
rave's picture

Denmark guys, this campaign is a DENT MARK on ur carrier!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

rave
Activity Score 51
art director
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