The Gift, 3

Agency Network: 
September 2011

Print advertisment created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.

Mazda 6. The road is the best gift you can give it.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Nadav Pressman
Creative director: Eran Nir
Copywriter: Yiftach Sarig
Art director: Yuval Zukerman
VP Client Service: Idit Zuckerman
Account Supervisor: Yogev Weiss
Account executive: Ziv Mishaan
VP Strategic Planning: Gili Sasson
Planner: Gilad Kremer
Photoshop: Yaniv

Comments (21)

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jackmancer2017's picture
Activity Score 6992

I like it, cleverly found visual after all these car ads - despite the copy being a bit off, but maybe lost in translation.

Akiff's picture
Activity Score 88

I don't think that a ribbon is a gift. If they wanted to say that "the road is the best gift", they should have wrapped a regular ribbon around a piece of road.

thedesignaddict's picture
Activity Score 5403

Totally disagree.

Akiff's picture
Activity Score 88

Ok... Explain why.

Troll's picture
Activity Score 676

I also totally disagree.
The idea is charming and easy to understand. Wrapping a ribbon around the road would look pretty cheap and a little lame.
Well, that's just my opinion.

Butterflea's picture
Activity Score 40

I agree with both. My point is that the message ain't strictly right - a ribbon is no gift - yet it is easily understood - moreover the slight confusion may potentially suggest that the world is the gift while the road is the ribbon. -ok now I'm gone too far...

lessismore's picture
Activity Score 251

i agree with you, but this visual is enough understandable for people, and prettier than a piece of road wrapped with ribbon

morse's picture
Activity Score 18024

Clever idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

aftermathz's picture
Activity Score 26

cool :D

tirthomitro's picture
Activity Score 2758

this is seriously good stuff

they showed me a picture & i laughed
dignity has never been photographed

iambusy's picture
Activity Score 2219

nice one... people have done so many things with roads....totally different..


krautland's picture
Activity Score 3216

cutesy. but nobody will remember this.

jujocd's picture
Activity Score 759

i think the best gift is pumping

dean viii's picture
dean viii
Activity Score 1686

Nice visual solution. And yes I got it. People are overthinking. But the line needs work.

kleenex's picture
Activity Score 50174

nice visual.

artyduran's picture
Activity Score 1582

Very clever. Although, it doesn't need the line of copy.

Billoughsby's picture
Activity Score 5144

Clever idea. Splendidly achieved work.

(Going back a few comments, does anyone realize exactly how bone-brained an ad with a chunk of road wrapped in a ribbon would be deemed by 99% of the users of this site? Sometimes, pressed to say something, anything, we try too hard to find fault, descending at times to the sort of literal-mindedness we claim to despise in a client.)

That's it.

Akiff's picture
Activity Score 88

I was just saying that it wasn't coherent to say that the road is a gift and to show the road as a ribbon.
My exemple with the piece of road was just there to show what was coherent. I didn't said that it was a good ad or something, it was there in order to illustrate my point.

love neck's picture
love neck
Activity Score 50

this is good

tiktak's picture
Activity Score 108


F.OFF's picture
Activity Score 38

No need to rationalize this to death, good work.