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Agency Network: 
Published/Aired: 
March 2009
Mazda Print Ad -  Snails

Description

Print advertisement created by Percept, United Arab Emirates for Mazda, within the category: Automotive.

Caption

Everything else seems slower.

Advertising Agency: PerceptGulf FZ, Dubai, UAE
Creative Director: Prashant Sankhe
Art Directors: Prashant Sankhe, Pramod Surwase, Prashant Yeware
Copywriter: Wayne Fernandes
Illustrator: Ratheesh Radhakrishnan
Photographer: Prakash Brags
Other additional credits: Carlton D'Cruz, Saurabh Ail, Shiboo S
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Highest Rated

Guest's picture

Ivan, have you got old people to scrutinize main pg ads?!!

Guest
TRICKY's picture

if everything else seems slower than you are moving R-E-A-L-L-Y-S-L-O-W no?

the cast seem to be only Indian is the car only for indians in this part of the world?
and why is the background hazy as if it was dreamy ?

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Ok can someone please explain why and how can a human being working in the Ad business approve or do such a thing.
It is not only poorly art directed but it is also awfully wrong.
The worst part is that it makes you think that there is something interesting and suddenly you feel so bad for thinking that way.

Guest
Guest's picture

Humans ARE slower than cars!!! They don't seem to be slower.

Guest
Misstree's picture

Obviously the world seems slower coz you are in the damn car and everybody else is walking!! sheesh...since when did cars race with pedestrians??!!?

If the 'snails' were in other cars, i would still say o.k. (if i'm in a generous mood, that is). But while they are walking?? C'mon!!

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Guest's picture

sorry to say that but this is one of the worst and the most stupid ads i have ever seen!!!

any stupid car is faster than the pedestrians!!!!!

Guest
theanc's picture

This is horrible. The edge of literality.
What's next? People with turtle shells?

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

short shorts's picture

Classic example of an agency running with their first idea.

--
http://shortshorts.tumblr.com/

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

Guest's picture

Last time I checked a person is slower (in speed) than a car.

Guest
Guest's picture
Guest
control C's picture

exactamente ese era el aviso que buscaba para cagar a esta copia...

control C
Activity Score 108
Copywriter
Guest's picture

omd

Guest
Dungy's picture

Sorry guys or girls but this ad is pretty sad. No payoff just an extremely straight literal ad, we are suppose to be lateral thinkers, leave the literalness up to the suits

Dungy
Activity Score 15
Guest's picture

Jesus Christ. I would have never believed that i will agree with the rest of the people here, but this idea is retarded. Do you guys get paid? Because i know a homeless guy who can do better. Shame on you.

Guest
Guest's picture

i thought every car makes people look slow as snails ....

Guest
Guest's picture

done
vw golf

Guest
Madibaman's picture

I can't even rate this... Guys, honestly, there's no relevance, no insight, no thought, no originality. To top it off, it's poorly executed. Everyone here's right - people ARE already slower than cars so you're merely stating the obvious in a very very bad way. I usually try to give constructive criticism but the best I can say is that this idea should've NEVER been approved by your CD (shame on you) nor client in the first place.

Madibaman
Activity Score 110
Creative Director
Guest's picture

Is this ad trying to say that people are slower than cars? Wow I have never looked at it that way,

Guest
Blair Semenoff's picture

Very, very lame!!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

yeah,i agree it's a very silly ad, can't believe it was approved by the copywriter

Guest
hari.'s picture

horrible

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

maashookshee's picture

no good at all

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
louie_wang's picture

well done!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
Guest's picture
Guest
Guest's picture

Something I don't understand about you guys.
Most of you find VW ad, of which the concept is quite similar to this, a good one.
Why this is not? Because it compares people to cars? Is that it?
Please stop exaggerating.

Guest
Guest's picture

Ivan, have you got old people to scrutinize main pg ads?!!

Guest
ivan's picture

I don't know what you mean. It's just me.

Why don't you register so I can connect your comments to a person?

ivan
Creative Director at Ads of the World
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