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GPS, 4

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by JWT, Spain for Mazda, within the category: Automotive.

Caption

It's a small small world
Mazda2 + GPS

Advertising Agency: JWT Spain
Creative Directors: Javier Valero, Napi Rivera
Art director: Pol Úbeda
Photographer: Fergus Stothart
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Rattatat's picture

not new, but of course it's a great look.

Rattatat
Activity Score 48
Copywriter
thirty6chambers's picture

hey yea I remember when this miniature effect was popular and everyone read the tutorial...

thirty6chambers
Activity Score 1464
Art Director
krautland's picture

weak concet, weak simulation of a tilt-shift lens.

krautland
Activity Score 3216
Art Director at erm... no calls please.
kurtberengeiger's picture

Sorry, but this is just all wrong.

kurtberengeiger
Activity Score 7323
Copywriter
bknowlden's picture

Idea is ok, but everyone is right, the effect is poorly done.

This guy does some wicked focus tricks (like they were trying to do above.) http://mattturley.com

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

JORDI's picture

El desenfocado es rarísimo.

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

Killer Kowalski's picture

Too bad that in this small world everyone knows: this idea is old!

Killer Kowalski
Activity Score 394
Copywriter
fersvax's picture

Not again!!!

fersvax
Activity Score 1239
Art Director |

FER.

Tripioso's picture

Sip. El desenfocado no es redondo, y nada justifica la forma caprichosa. Hey, ¿Y el GPS que muestra en el aviso? ¿Un mapa? ¿o rastrea el vehiculo si te lo roban?

Lif

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

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