Advertisement

Fat

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by JWT, Belgium for Mazda, within the category: Automotive.

Caption

When you have to run, drive a Mazda RX-8.

Advertising Agency: JWT Brussels, Belgium
Creative Directors: Sabine Botta, Christopher Gelder
Art Director / Illustrator: Sebastien Verliefde
Copywriter: Jurgen Verbiest
Log in or register to post comments
dcgroppo's picture

I really don't know if i like these, but i don't think they're crap neither.

dcgroppo
Activity Score 239
Other
phoamcor's picture

Cliches wrapped in delicious stale unfunny with a side of hackneyed

phoamcor
Activity Score 1284
republique's picture

love them!

republique
Activity Score 83
Republique Beirut
adniel's picture

totally agree dcgroppo.
the thing i don´t like about ad´s that has a great story (When you have to run, drive a Mazda RX-8) for a film, and they don´t know how to make it to a single print.
for a film i would like it - i think. but as a single print - hmm i don´t know...

and i think the illustrations is little bit to alike the comedy central-ones

adniel
Activity Score 31
Art Director
B2B's picture

They get worse as you go along. Usually I pity the foreigners who use improper English, but these are pretty bad, no matter the language.

B2B
Activity Score 104
Copywriter
esteb's picture

Good idea, bad situations.

esteb
Activity Score 673
art
franksandres's picture

The point is.
This is a coward´s car.

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
Cooky1257's picture

Seriously poor work.
Been done much better many many times over-"Time for a sharp exit" for Harp lager 20 years ago.
And yes it looks like a car for cowards.

Cooky1257
Activity Score 16
Other
Der Senator's picture

More of the finest fake advertising from our friends at JWT. And has anyone ever wondered why they are all produced in English for the Belgian market? Things that make you go hmmmmmmmmm.

Der Senator
Advertisement