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Jet ski

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by Ogilvy, India for Mayur Ply, within the category: Industrial, Agriculture.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Photographers: Suman Mukherjee, Sanjib Ghosh
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morse's picture

Why jet-ski? What's the connection to the product?

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Nike Diesel's picture

I fail to see the connection on all of them as well. I really don't get it. Please someone explain!

Nike Diesel
Activity Score 13630
Art Director
The JACK's picture

I think they want to indicate smoothness of plywood..

The JACK
Activity Score 438
Marketing Manager
Hammad S's picture

I like the jet ski take on wood but I don't get this.

Hammad S
Activity Score 484
justinsmnz's picture

The plywood advertised is intended for marine use. I think the concept is fantastic.

justinsmnz
Activity Score 3
Nike Diesel's picture

Thanks for the explanation.

Nike Diesel
Activity Score 13630
Art Director
ace85le's picture

I like it but definitely not wow.

ace85le
Activity Score 3935
Marketing Manager |

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pinkads's picture

Copy is needed here... I'd think 'waterproof ply'..

pinkads
Activity Score 116
Percept/h advertising |

_______________________
it's all in the head!!!

Glut's picture

what is this?

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
BigTU's picture

nice!

BigTU
Activity Score 19
Graphic Designer
Alexandrine.r's picture

What a great sensitivity in comparing the wood's textue + water, intelligent idea!

Alexandrine.r
Activity Score 2
Intern /TBWA UAE, student in France.
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