Description
Print advertisement created by Ogilvy, India for Mayur Ply, within the category: Industrial, Agriculture.
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Photographers: Suman Mukherjee, Sanjib Ghosh
I didn't expect such a campaign from Ogilvy. Am I missing something?
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Its pretty simple.. this is an ad for marine plywood.
something that is not affected by water / works well even in water.
The ad clearly says 'marine plywood' and you still didn't get it??
You surely are missing something. May be a pair of spectacles.
To me it seems like they're saying it's LIKE water more than "not affected by water" or that it "works well even in water".
It amazes me that some people don’t get the message in these. The wood is for you use in Marine products and this series is great.
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