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Duck

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by Ogilvy, India for Mayur Ply, within the category: Industrial, Agriculture.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Photographers: Suman Mukherjee, Sanjib Ghosh
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Highest Rated

Hammad S's picture

To me it seems like they're saying it's LIKE water more than "not affected by water" or that it "works well even in water".

Hammad S
Activity Score 484
morse's picture

I didn't expect such a campaign from Ogilvy. Am I missing something?

morse
Activity Score 18087
Art Director |

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maharanapramod's picture

Its pretty simple.. this is an ad for marine plywood.
something that is not affected by water / works well even in water.
The ad clearly says 'marine plywood' and you still didn't get it??
You surely are missing something. May be a pair of spectacles.

maharanapramod
Activity Score 20
Art Director at Asymmetrique Communications, Mumbai, India
Hammad S's picture

To me it seems like they're saying it's LIKE water more than "not affected by water" or that it "works well even in water".

Hammad S
Activity Score 484
shaun1800's picture

It amazes me that some people don’t get the message in these. The wood is for you use in Marine products and this series is great.

shaun1800
Activity Score 293
Copywriter
rctiwari's picture

simple and gud

rctiwari
Activity Score 9
Art Director at india, delhi
pabzi007's picture

great work done!!

pabzi007
Activity Score 108
Copywriter at The Base
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