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Mayo

Published/Aired: 
June 2007
 Mayo

Description

Caption

Mayonnaise doesn't stand a chance
Tide 2x ultra

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher
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Highest Rated

dr_hasan's picture

really it's great

dr_hasan
Activity Score 18
Creative Director
Kay's picture

Powerful visual! Great ideas! Really attract me! Well Done!

Kay
Activity Score 161
Art Director
mrtalented's picture

i don't think knight is relevant to detergent. and cleaning moyonnaise is not that hard comparing to red wine, ketchup, blood, mud or grease stains. why not make it commando team and terrorists for blood stains?

mrtalented
Activity Score 2171
Creative Director
mowitsch's picture

because it sucks.

i like it how it is, cause at first glace it's a mayonaise stain, at second you can spot the knights and this gives you a feeling, about the chances for a stain . you don't need the logical connection between the figures and the stain, it would be forced then.

great campaign, i like!

mowitsch
Activity Score 84
Art Director
addyhoch10's picture

the major ingredient is oil so i think mayonnaise stains are quite hard. don't like the terrorists' blood stains thing...

addyhoch10
Activity Score 2592
Art Director
dr_hasan's picture

really it's great

dr_hasan
Activity Score 18
Creative Director
Chris's picture

thid is wicked, cool.

Chris
Activity Score 1935
Art Director
kalpesh78's picture
kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

TopJeff's picture

Great concept for the whole campaign!

Jeff

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TopJeff
Activity Score 479
Marketing Manager
ivan's picture
ivan
Creative Director at Ads of the World
A. J. SMITH's picture

Thats great!

It's like the end of Return of the King where the good guys are surrounded.

Great.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
tiny_wordz's picture

THIS IS SPARTA!!!! LONG LIVE MAYO!!!

tiny_wordz
Activity Score 325
Copywriter
Vetinari's picture

you whore.
i was just going to post "TONIGHT THEY DINE IN HELL"
which is relevant on a whole new level because it's a food/condiment.

and you got there first ):

Vetinari
Activity Score 110
Copywriter
antigo's picture

This is an AWESOME AD!

What brillant art direction! What amazing and non-obvious concept!

You deserved that Grand Prix! Congratulations!

antigo
Activity Score 30
Copywriter at 55 Brasil Comunicação
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