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Liliana

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Ogilvy, Italy for Maxima Amoralia, within the category: Media.

Caption

You never know how some stories are going to end.
Noir, Sex, Crime, Fetish. Books of passions and obsessions.
Maxima Amoralia
A collection by Coniglio Publishing

Advertising Agency: Ogilvy & Mather, Rome, Italy
Executive Creative Director: Roberto Greco
Creative director: Elisa Pazi
Art Directors: Chiara Catalani, Elisa Pazi
Copywriter: Elisa Pazi
Photographer: Winkler+Noah
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atb2005's picture

Unfortunately, the woman has a wooden expression; totally comical. And is that a smile? It just doesn't work. Wrong person cast. Other than that, I think the visual supports the copy (which is good).

atb2005
Activity Score 13557
thedesignaddict's picture

I totally agree. The AD missed the moment on this one. No need for a dead body, the woman is poorly cast, and there is no way she could wield a chainsaw. (Maybe 'rat poisoned tea' or something less grizzly).

thedesignaddict
Activity Score 5403
Art Director at Freelance
RogerSterling's picture

OH NO!

RogerSterling
Activity Score 85
Hiperion's picture

I know how some histories are going to end.
Like italian advertising style pretending to be english.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Adaddicted's picture

why does it happen in Italy?!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

deuBleuDi's picture

is the price tag still on the chainsaw??

deuBleuDi
Activity Score 265
Art Director
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