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Eyes 3

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by Leo Burnett, Poland for Max Factor, within the category: Health.

Caption

Look into my eyes

Advertising Agency: Leo Burnett Warsaw SP ZOO Poland
Creative Director / Art director / Photographer / Illustrator: Martin Winther
Copywriter: Blaise Douglas
Account supervisor: Hanna Jackowska
Account executive: Ilona Borucka
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Guest's picture

I get the point, but the creep-out factor far outweighs the intrigue factor.
seems unlikely to connect with the market specified...

Guest
Kswizzle's picture

Very simple. Nice visual.

Kswizzle
Activity Score 36
Home Front Communications
silvi's picture

Totally wrong. Ugly. Disturbing.

silvi
Activity Score 4172
Copywriter
Guest's picture

mistrz!

Guest
nepstein's picture

"Use Max and you too can have 2 foot long eye lashes that completely cover your entire face!"

nepstein
Activity Score 197
Parsons School of Design
john.lighttern's picture

The ad is great. The commenters are not.

The ad tells that when you use this product, you are attracted to womans eyes... is it that hard do get?

john.lighttern
Activity Score 216
Chiat
Guest's picture

I totally agree.

Guest
Guest's picture

This may be one of the dumbest ads i've evert seen.

Guest
Singularity's picture

The opinions seem to fall into two very polarized groups. Yes, there is a real concept and meaning at the heart of this ad. At the same time, the portrayal does not present beauty or allure.

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture

Nice. Goes past the obvious, to what should have been obvious.

Unless of course we're not all totally bored ramming images of freakishly-beautiful-anorexic-supermodels down the throats of young women in hopes of bashing their confidence just enough so they go by some max factor.

But then again when was the last time one of those images stood out enough to actually be noticed

Guest
dlue's picture

Nice. Goes past the obvious, to what should have been obvious.

Unless of course we're not all totally bored ramming images of freakishly-beautiful-anorexic-supermodels down the throats of young women in hopes of bashing their confidence just enough so they go by some max factor.

But then again when was the last time one of those images stood out enough to actually be noticed

dlue
Activity Score 342

cheers,
dlue

jonybeta's picture

Me encanto la idea, muy sencilla y al mismo tiempo impactante, nada fácil de lograr.

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Duncan Macleod's picture

I think the campaign would work well with a younger audience, particularly in magazines celebrating pop culture.

Duncan Macleod
Activity Score 17
Editor at The Inspiration Room |

The Inspiration Room
www.theinspirationroom.com

Guest's picture

Anyone who can sell something totally different in a category where the ads all look the same deserves a round of applause. It might not get me to buy it (there isn't much persuasion here) but it got my attention - first campaign I looked at on adsoftheworld today.

Guest
Guest's picture

Based on the terrible cliche' make-up ads I constantly see in magazines, it's not too bad. At least there's a strategy behind it other than showing a photoshopped supermodel

Guest
Guest's picture

strategy? c'mon!
It's a nice idea with great visual.

Guest
Guest's picture

LOL LOVE IT!

Guest
mikeelrapido's picture

I think it's ok, eyecatching and with clear message...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Juan Cabral's picture

Good work, Poland.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

its superb................................class ad................so clear message.........loved it

Guest
old monk's picture

Good communication. but other two are doing same thind, just different grounds.

old monk
Activity Score 23
Copywriter at Fisheye communication
cp's picture

unfortunately the creepy factor outweighs what is intended for the target mkt

cp
Activity Score 354
Creative Director
Guest's picture

I like the concept .

Guest
Guest's picture

This is dumb.
I wear mascara and this is totally dumb.
The eyelashes aren't thicker, fuller or remotely alluring or sexy, which is what mascara is meant to achieve.

These are just ugly illustrations, I could have pulled these out of my own butt in less than 5.
Oh, and even then, I would have tossed these in the trash much like these should have been as well.

UGLY.

Guest
rolling.stone's picture

prima facie in thumbnail i thought it is some sort of public interest, but later i saw its a fashion ad,

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

chinaski's picture

done by leo burnett istanbul. for the same brand. same exec.

chinaski
Activity Score 951
Copywriter
Guest's picture

Creepy

Guest
tytpol's picture

KICK ASS!

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

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