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Eyes 1

Agency Network: 
Published/Aired: 
October 2009
Description: 

Print advertisment created by Leo Burnett, Poland for Max Factor, within the category: Health.

Look into my eyes

Advertising Agency: Leo Burnett Warsaw SP ZOO Poland
Creative Director / Art director / Photographer / Illustrator: Martin Winther
Copywriter: Blaise Douglas
Account supervisor: Hanna Jackowska
Account executive: Ilona Borucka

Comments (24)

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copycomoelcopi's picture
copycomoelcopi
Activity Score 822

beautiful. i don't know if this could sell any eyelash mascara, but its gorgeous.

federo's picture
federo
Activity Score 781

yeah

absolutely yeah

federo's picture
federo
Activity Score 781

yeah

absolutely yeah

talkingisfree's picture
talkingisfree
Activity Score 2712

Really nice. I love its simplicity, great concept and nice illustrations. If the packshot and line were better art directed and not just put down up to a transparence and that's all, it could be awesome.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

eye catching

silvi's picture
silvi
Activity Score 4172

I understand the mission of this pieces, but i don´t like final result.

john.lighttern's picture
john.lighttern
Activity Score 216

I agree it could`ve been done with a different illustration, not so simplist. And because of this, it wont win awards. But it quite nice.

jackmancer2017's picture
jackmancer2017
Activity Score 6992

piece of art

ibeg2differ's picture
ibeg2differ
Activity Score 420

The average woman won't give a damn about this ad.

Guest's picture
Guest

I agree 100%!

Guest's picture
Guest

These are great, fresh and different. I think the style is quirky and fun. Well done. I like all 3

ace85le's picture
ace85le
Activity Score 3935

This ad will attract an artist, not a typical product buyer. 10 for the captivating art, 2 for the relevance to target audience.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

jonybeta's picture
jonybeta
Activity Score 364

Muy muy linda gráfica!

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

AmigoInvisible's picture
AmigoInvisible
Activity Score 195

I would feel a little uneasy selling this to the client.

I like it.

hagemony's picture
hagemony
Activity Score 335

good art, not sell.

Guest's picture
Guest

it doesnt give me a cosmetic feel to sell the product

Juan Cabral's picture
Juan Cabral
Activity Score 709

It´s nice to see good work coming from different places like Poland and Korea. It looks really fresh, very different than what we usually see.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Cousin Itt? :)

Allover a nice campaign with nice visuals. Bravo Poland!

Guest's picture
Guest

Really fresh. Very well done.

Guest's picture
Guest

i would buy
no
i will buy
oooh i bought

congrats

rits's picture
rits
Activity Score 74

i like it
n i thnk it wud appeal 2 the average women 2
nice!

Guest's picture
Guest

I agree, like the idea too. mascara is meant to bring attention to one's eyes, which is what this visual does. good.

Guest's picture
Guest

women wn't buy

Guest's picture
Guest

one of those cases in wich you can place any product of the category. Could be a Dior product. Ok, it couldn't. Dior has great advertisers.

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