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Dinosaur

Campaign
Agency Network: 
Published/Aired: 
November 2011

Description

Print advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

Caption

We create. Your kid imagines.

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Illustrator: Nutslocomotyva
Photographer: Nutslocomotyva
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vote4pedro's picture

On the right: the picture on the box.

On the left: the shit you actually bought.

vote4pedro
Activity Score 4601
Copywriter
dsklan's picture

agree:)

dsklan
Activity Score 1926
Art Director at homeshop
jackmancer2017's picture

Oh ffs Mattel, this is Lego territory.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
hoozn's picture

Uhm, no. Thats an adult imagining what a kid is supposed to imagine. Or summin like that.

At least try to do it in a more subtle way...

hoozn
Activity Score 353
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

andylefty's picture

Lol kind of highlights that the product is crap.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
bakamono's picture

so

"we make crap in hopes that your kids imagination can make it better"

bakamono
Activity Score 1002

because therefore it is

jponino's picture

even if i get your critics, i can't help myself to kindda like this campaign :) lol to myself :)

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Joynomad's picture

:) Good for you... saying that the campaign has a nice insight but execution could have been better

Joynomad
Activity Score 23
Copywriter at Synapse
cvchitale's picture

The lines should have been the other way around and subsequently the images...
Your kid imagines....we create!

cvchitale
Activity Score 1418
Copywriter
Hadrons's picture

I do agree with most of the comments... oh well.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

Una bella campagna

MicheleVirgilio
Activity Score 2617
Roger Keynes's picture

Teensy problem.
Every brand in the category could validly put their logo on that.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

On the No side, there is no way the product shots look anything but embarrassingly inadequate as spurs to the imagination alongside the renderings in this series. That's a problem that changing the order of presentation or the copy will not repair, unfortunately.

On the Yes side, if this is always and every time presented as a two page, two-sided ad, and not in the exact side-by-side pairing we see here, I think these ads will grab attention and resonate with most parents. That is a kind of success.

Billoughsby
Activity Score 5144
Art Director |

That's it.

morse's picture

Works!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

I love the campaign.

kleenex
Activity Score 51110
Web Designer/Developer
Billybell's picture

already seen

Billybell
Activity Score 373
Art Director
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