Small tummy, big nutrition

Agency Network: 
July 2013
Materna infant formula Print Ad -  Small tummy, big nutrition


Print advertisement created by JWT, Israel for Materna infant formula, within the category: House, Garden.

Advertising Agency: JWT Israel, Tel Aviv, Israel
Chief Creative Officer: Hadas Liwer
VP Strategy: Shmulik Kitainik
Art Director: Liav Gutstein
Copywriter: Asaf Halfon
Account Supervisor: Shirly Engel
Account Manager: Lihi Dar
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certaintly's picture

the idea is lost with that execution

Activity Score 3994
Micah1221's picture

There's such a lack of visual contrast in this ad that a good idea almost goes unnoticed

Activity Score 202
Graphic Designer
kleenex's picture

I say the idea works.

Activity Score 51078
Web Designer/Developer
wink74's picture

I do like it

Activity Score 66
Lazarus's picture

If you've ever worked on infant formula, you'll know that this is probably one of the best ideas you could get a client to approve, who most lack vision or any type of humor or insight - just nutrition, ingredients and happy babies. Maybe not metal, but respectable for the category.

Activity Score 1536
Creative Director
Siddarth Basavaraj's picture

Visual treat.. like it

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

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