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Hippies

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by FoxP2, South Africa for Masterlock, within the category: Industrial, Agriculture.

Caption

Tough Enough For Any Job

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Mike Pearson
Photographer: Bryan Traylor
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Highest Rated

Frits Harkema's picture

Let's not do ads anymore where we exagerate the consequenses of the products advantage unless this delivers a totally new image. This....is old.

Frits Harkema
Activity Score 713
Antwerpen
wildbore's picture

madness!

wildbore
Activity Score 749
Creative Director at - - -
TexasH's picture

Would it be funnier if the other trees were cut off? :)

TexasH
Activity Score 365
copywriter
CGilb09's picture

I agree, would have made it a lot more effective.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

djakuza's picture

nice ads! funny funny! :)

djakuza
Activity Score 517
Art Director
CR_AD's picture

A campaign of pub for padlocks!
If that it is not just to try to win a prize!
Brief check I saw that of the hippis at the beginning and I did not really like I thought that the crossed padlocks avaut the time but when I arrived on that of the magician I am say in yours a strat piece of news finally check to finish on her only that I like that of the cow, otherwise level strat OK bah it is a solid cadena and then it is everything!

www.coupsdepub.com

CR_AD
Activity Score 413
Other
iT-iS-i's picture

Come again mate?

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

farafalida's picture

i think this ad not showing the real benefit of this product, which is about padlocks. The agency should make an ad in simple way execution that audience can understand. For example if this ad about padlock just show a big security bank just use this padlock for security safe and no need using strong room and wallah ...it simple and the massage is there.

farafalida
Activity Score 34
Copywriter
Frits Harkema's picture

Let's not do ads anymore where we exagerate the consequenses of the products advantage unless this delivers a totally new image. This....is old.

Frits Harkema
Activity Score 713
Antwerpen
RajToo's picture

Really cool. Unexpected from a multinational.

RajToo
Activity Score 134
Art Director
CND's picture

why do they still have hair? and what happened to their clothes. this seems like a first idea

CND
Activity Score 48
Quarry Integrated
aking's picture

nice lateral excution. brave for a lock company. nice i like.

aking
Activity Score 14
zmekyus's picture

nice, brave, wanna see this on air somewhere though...not sure about the line, i feel like it should say more about time...nice job though

zmekyus
Activity Score 120
Jimdjango's picture

Says "been around a long time" not "tough"

Jimdjango
Activity Score 15
Creative Director |

Jim

David Hasselblad's picture

The idea (show a lock/chain that doesn't come loose) is alright but the examples they chose (cow, Houdini, hippies) make it a killer. I love it. Cow being abducted by aliens is hella funny.

David Hasselblad
Activity Score 120
Amsterdam
Atticus's picture

The line kills it.

Atticus
Activity Score 11
Art Director
theanc's picture

That's bad. It's not that funny. Why hippies? And why the skulls are stand up?
I think this is such a waste of a good job.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

theanc's picture

Oh.... No w I see. They're protecting the trees isn't it? Now it became better for me. But at the same time it's a bad thing that it wasn't so clear to get it.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Goose's picture

I'd have to agree with Jim that this would seem to indicate the longevity of the product more than its durability, contradicting the caption.

The completely intact and empty forest surrounding them also indicates very little threat to the durability of the lock. Skeletons of men with chainsaws, or at least stumps of trees all around would have helped suggest that the product stood up to at least some sort of test other than time.

As well, the skeletons look humorously artificial, to the point that it detracts from the message. (Whatever that might be.)

Goose
Activity Score 11
Toronto, ON
aadi's picture

It's a great campaign... but this ad is a little suffocating :(

aadi
Activity Score 230
Copywriter
Marc-Carillet's picture

Hey You have done great job, really it's an very interesting blog found here.... I enjoyed your post. keep posting. Thanks very much for sharing it.

Marc-Carillet
Activity Score 21
miserablybeautiful's picture

Quite like the idea actually. Very nice

miserablybeautiful
Activity Score 20
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