Agency Network: 
July 2008

Print advertisment created by FoxP2, South Africa for Masterlock, within the category: Industrial, Agriculture.

Tough Enough For Any Job

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Mike Pearson
Photographer: Bryan Traylor

Comments (21)

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Highest Rated

Frits Harkema's picture
Frits Harkema
Activity Score 713

Let's not do ads anymore where we exagerate the consequenses of the products advantage unless this delivers a totally new image. old.

wildbore's picture
Activity Score 749


TexasH's picture
Activity Score 365

Would it be funnier if the other trees were cut off? :)

CGilb09's picture
Activity Score 572

I agree, would have made it a lot more effective.

Tweet tweet: @ThisAbility

djakuza's picture
Activity Score 517

nice ads! funny funny! :)

CR_AD's picture
Activity Score 413

A campaign of pub for padlocks!
If that it is not just to try to win a prize!
Brief check I saw that of the hippis at the beginning and I did not really like I thought that the crossed padlocks avaut the time but when I arrived on that of the magician I am say in yours a strat piece of news finally check to finish on her only that I like that of the cow, otherwise level strat OK bah it is a solid cadena and then it is everything!

iT-iS-i's picture
Activity Score 1721

Come again mate?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

farafalida's picture
Activity Score 34

i think this ad not showing the real benefit of this product, which is about padlocks. The agency should make an ad in simple way execution that audience can understand. For example if this ad about padlock just show a big security bank just use this padlock for security safe and no need using strong room and wallah simple and the massage is there.

Frits Harkema's picture
Frits Harkema
Activity Score 713

Let's not do ads anymore where we exagerate the consequenses of the products advantage unless this delivers a totally new image. old.

RajToo's picture
Activity Score 134

Really cool. Unexpected from a multinational.

CND's picture
Activity Score 48

why do they still have hair? and what happened to their clothes. this seems like a first idea

aking's picture
Activity Score 14

nice lateral excution. brave for a lock company. nice i like.

zmekyus's picture
Activity Score 120

nice, brave, wanna see this on air somewhere though...not sure about the line, i feel like it should say more about time...nice job though

Jimdjango's picture
Activity Score 15

Says "been around a long time" not "tough"

David Hasselblad's picture
David Hasselblad
Activity Score 120

The idea (show a lock/chain that doesn't come loose) is alright but the examples they chose (cow, Houdini, hippies) make it a killer. I love it. Cow being abducted by aliens is hella funny.

Atticus's picture
Activity Score 11

The line kills it.

theanc's picture
Activity Score 2783

That's bad. It's not that funny. Why hippies? And why the skulls are stand up?
I think this is such a waste of a good job.


theanc's picture
Activity Score 2783

Oh.... No w I see. They're protecting the trees isn't it? Now it became better for me. But at the same time it's a bad thing that it wasn't so clear to get it.


Goose's picture
Activity Score 11

I'd have to agree with Jim that this would seem to indicate the longevity of the product more than its durability, contradicting the caption.

The completely intact and empty forest surrounding them also indicates very little threat to the durability of the lock. Skeletons of men with chainsaws, or at least stumps of trees all around would have helped suggest that the product stood up to at least some sort of test other than time.

As well, the skeletons look humorously artificial, to the point that it detracts from the message. (Whatever that might be.)

aadi's picture
Activity Score 230

It's a great campaign... but this ad is a little suffocating :(

Marc-Carillet's picture
Activity Score 21

Hey You have done great job, really it's an very interesting blog found here.... I enjoyed your post. keep posting. Thanks very much for sharing it.

miserablybeautiful's picture
Activity Score 20

Quite like the idea actually. Very nice