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Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by FoxP2, South Africa for Masterlock, within the category: Industrial, Agriculture.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Copywriter: Justin Osburn
Account Supervisors: Elouise Opperman, Charl Thom
Art Buyer: Shannon Delaporte
Art Director: Reijer Van Der Vlugt
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Highest Rated

gioborde's picture

totaly agree, its quite old,

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Hiperion's picture

When simplicity and cleverness are the same.
great job!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

is'nt it a very very old concept ??

Guest
gioborde's picture

totaly agree, its quite old,

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

pez's picture

like it, good job!

pez
Activity Score 1804
Creative Director
Matt Tonkin's picture

But those puzzles are solvable! To me this is comparing the lock to a child's toy that isn't in fact very hard to break.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
luciacfc's picture

they would be solvable if the "master lock" piece was missing and you could move the pieces around.. that's the whole point..

luciacfc
Activity Score 744
Matt Tonkin's picture

Ok I see now, when I first looked at it I thought that was the blank space in the puzzles and the writing was on the back panel. My bad.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
paumarques's picture

una mica antic el concepte, però és una bona campanya. m'agrada.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

N17's picture

nice one

N17
Activity Score 475
Creative Director
Guest's picture

This work has been uploaded before!!!!!!!!!! Might be why they've left out the publishing date. Come on guy's! Did badly then, and don't think it should change.

Guest
sandipkayal's picture

what a simple idea....great boss

sandipkayal
Activity Score 270
Art Director at LOWE LINTAS |

a CREATIVE drop

Jupiter's picture

nice idea...it just look a tad old...

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

keithstoeckeler's picture

Incredibly simple and incredibly impactful.

keithstoeckeler
Activity Score 425
angieraj's picture

Very interesting, did not quite get it at first but nice one.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

bobby666's picture

gd one. simplicity at its best.

bobby666
Activity Score 1460
RMG Connect, India
dollypoppin's picture

K. Finally got it after checking the whole series.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

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