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Mass production

Published/Aired: 
October 2007
 Mass production

Description

Caption

We couldn't mass produce it if we tried.
Supply could never meet the demand for the Audi R8. Virtually every component is assembled by hand in a specially designed workshop. It's a slow, labour intensive process undertaken by only the most experienced engineers. But a car like this is worth taking time over.
The new Audi R8. The slowest car we've ever built.

Advertising Agency: BBH London, UK
Executive Creative Director: John O'Keefe
Creative Directors: Nick Kidney, Kevin Stark
Art Director: Andy Clough
Copywriter: Richard McGrann
Typographer: Richard Kennedy
Photographer: Frank Kayser
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Highest Rated

whiskey's picture

May be not not an outstandingly creative copy but certainly very effective. Sends a clear message across. Visuals quite supportive to the copy. A great ad!

whiskey
Activity Score 41
amsterdam73's picture

good copy, nice photography. but not outstanding, just a good solid ad

amsterdam73
Activity Score 374
Copywriter
whiskey's picture

May be not not an outstandingly creative copy but certainly very effective. Sends a clear message across. Visuals quite supportive to the copy. A great ad!

whiskey
Activity Score 41
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