A new condom variant (Masculine) in Kenya launched by a new small company targeting youth and high frequent engaging sexual partners.
Where people see condoms as just short term anti pregnancy or disease prevention vehicle, we wanted to appeal to our TA to experience not just the longevity of the variant, but also the extra pleasure it provides in whichever sexual style couples want to experiment. We came up with the idea of a Maze execution, and in our maze, position the USP of long lasting pleasure by showing different styles in different spaces within the home (bathroom, kitchen, corridors, e.t.c) and every where a couple can GET LOST IN PLEASURE!
Print advertisement created by Scanad, Kenya for Masculan, within the category: Health.
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