Agency Network: 
August 2008

Print advertisment created by Handsome, China for Marvelon, within the category: Pharmaceutical.

One month's persistence, one night's happiness.

Advertising Agency: Handsome Creative, Shanghai, China
Creative Director / Art Director: Handsome Wong
Copywriters: Sun Fengtao, Zhang jingxian
Photographer: Yu Wenhao

Comments (23)

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sneakyhands's picture
Activity Score 1857

this is so confusing. birth control, moon, persistence, moon, huh?

CuriousCat's picture
Activity Score 20

birth control meets astrology??
wierd... i guess with this pills you can only have sex once in a month

Diegonz's picture
Activity Score 44

It should be "one night's persistence, one month's happiness"

pscs's picture
Activity Score 440

yeah, that's what the chinese caption says...

whitespace's picture
Activity Score 1953

No it's not.

ackattak's picture
Activity Score 396

This doesn't make a lick of sense.

inviniti's picture
Activity Score 15

One night happiness? Didn't your Chinese characters mentioned "every night"? Fancy sometimes looking at ads which possessed a dull retro idea, feel like listening to Michael Jackson's BAD album today. Yes it's BAD.

JacelynAngel's picture
Activity Score 59

i dont actually know how the medicine works~~but

do we have to consume it for whole month?

Wyvie's picture
Activity Score 76

I just looked up "Marvelon" which is in the tags - it's apparently a contraceptive. So I guess this would be an ad to promote the knowledge that you have to take the pill every day for it to be effective. I remember being told that some Asian countries, despite their technological advances, still sometimes have trouble with things like this, that us Westerners take for granted.

The moon symbology works, but not many modern women think of it that way (unless pagan). I don't know, maybe the moon has enough of an importance in the Chinese culture that this will convey the "monthly cycle" meaning.

"One night's happiness" seems a strange way to put it, but it could very well be the translation.

whitespace's picture
Activity Score 1953

A more accurate (and none-too-elegant) translation would be:
"Use for the whole month, enjoy every night."

Adaddicted's picture
Activity Score 3435


everartz's picture
Activity Score 7613

there are 21 pills if these are pills, they are not even a one full month... apart from the bad notion

| everartz |

intertog's picture
Activity Score 6

ask your girlfriend - she should be able to explain why they only come in 21s :-)

And indeed, it's not translated very well (a friend explained). It should say, kind of,
"If you remember to take it every day you'll enjoy a full month of happines/joy (you name it ;-)

It's always a challange for non-english ads to
a) find the right translation
b) translate it in such a way that it's still interesting but correct

...makes it really hard with in the awards...

Handsome Wong's picture
Handsome Wong
Activity Score 28

You are right ^_^

bootchec's picture
Activity Score 34

have you guys ever had a girlfriend? translation is bit off. but the moon makes perfect sense although art direction is bit boring and scary.

lhkholly's picture
Activity Score 4

1. the English translation is really bad. It makes reaaders confuse.

2. I,fr a chinese female audience's point of view, think that the idea of this adv is actually quite good. It arouses my resonance. To most of the male audiences, they may not be able to understand the message as they dont really know how to take this kind of pills. yet, it's not important, as the target audiences of this adv are Female but not male.

lhkholly's picture
Activity Score 4

yup...i agree with what bootchec said!!!

act's picture
Activity Score 535

what's funny is the creative director's name. it's a different world in China alright.

witness505's picture
Activity Score 137

The taglines in plain english is " Take it every day of the month and enjoy every night." ... anyway... No for me.

Handsome Wong's picture
Handsome Wong
Activity Score 28

Sorry for the wrong translation,Maybe “One month's persistence, every night's happiness” is more appropriate.

gbl's picture
Activity Score 451

Nice idea. Love the art. No need of the product at the bottom.

Guest's picture

No need of the product? What do you think, that this ad is made by The Pill Organisation®?

Guest's picture

No need of the product? What do you think, that this ad is made by The Pill Organisation®?