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Published/Aired: 
November 2008
Martello Print Ad -  Cheaper

Description

Print advertisement created by KSB/SJ, Switzerland for Martello, within the category: Electronics, Technology.

Caption

Cheaper. Nothing else!
For the clever alternative.

Advertising Agency: KSB/SJ, Zürich, Switzerland
Creative Director: Flo Wacker
Art Director: Mario Moosbrugger
Copywriter: Andy Lusti
Graphic Designer: Mareike Jansen
Photographers: Christian Ammann, Mathias Zuppiger
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Guest's picture

Brilliant!! Direct to Nespresso´s heart

Guest
Guest's picture

Brilliant. What else.... can I say?

Guest
BWeesper's picture

kind a funny

BWeesper
Activity Score 47
Guest's picture

Oh c'mon, this is embarassing...

Guest
Guest's picture

What's funny about it? What's brilliant about it?

Am I missing something?

Guest
federo's picture

first two guests are Flo Wacker and Mario Moosbrugger
or I can´t explain why they found it funny and brilliant

federo
Activity Score 781
advertising agency
tirthomitro's picture

so mr/ms.wacker & mr./ms. moosbrugger -
can you pls. direct us to the realization of the "brilliance" of the ads.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

valayamadvertising's picture

such a nice advt - i expected it to talk about tasty coffeee
www.valayam.com

valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

mrckais's picture

ok, this is just an ad, not a creative one, is just a product photo an the logo and i don't know why is this funny or brilliant

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

This ad was published in Switzerland from the department store chain Coop. Unfortunately they also sold Nespresso from Nestlé. Coop backtracked the ad after publishing. I am really wondering how dumb and boldfaced Mr. Wacker and Mr. Moosbrugger are to publish the ad here.

Guest
alexander_bickov's picture

Ad like Ad

alexander_bickov
Activity Score 3279
marcel7's picture

Another great comment by Mr. Bickov...

marcel7
Activity Score 996
Copywriter
VivianRaul's picture

Oh well this is great! I think it's witty, ironic... I like the "low profile" because it's not something you choose. In a world full of people "who can", there is someone who cannot but... you know what? He can taste some good coffee anyway. Nice job!!!! :D

VivianRaul
Activity Score 20620
Creative Director at Creative Director
Guest's picture

wow, this is terrible. i LOVE the "brilliant" comments. how to pat yourself on the back for a sh*t ad guys

Guest
Guest's picture

No idea! however, every ad doesn't have to have a brilliant idea at all. It can work. Just work. Nothing more!

Guest
Guest's picture

il duce has no clothes. there's nothing here.

Guest
funky_frogii's picture

really goooooooooooood.

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Muh's picture

iz it ad?

Muh
Activity Score 95
Art Director at art director |

http://www.flickr.com/photos/sermikh/

SoCH_TO's picture

This real one man

good ad

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

joelapompe's picture

It's funny, but it gaves me the impression that the coffee itself is cheaper!?

joelapompe
Activity Score 3853
Guest's picture

brave! nespresso will hate it....

Guest
Guest's picture

hiliarous! well done...

Guest
Guest's picture

bye bye clooney

Guest
KESHAV's picture

direct but good

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
Bob08's picture

Ok guys, now I can tell you the story.
“Nespresso copy is great, is great.”
“Yeah, but it was He asked a question.”
“So, if we find the answer, we could win?”
“That’s the challenge.”
“But we have the answer, our coffee is better and cheaper”
“Ok, do we have a better testimonial than George?”
“No, but we have one cheaper.”
“Well, that’s the answer, nothing else.”

Bob08
Activity Score 749
Bob08's picture

Ok guys, now I can tell you the story.
“Nespresso copy is great, "what else" is great.”
“Yeah, but it was "What else?" He asked a question.”
“So, if we find the answer, we could win?”
“That’s the challenge.”
“But we have the answer, our coffee is better and cheaper”
“Ok, do we have a better testimonial than George?”
“No, but we have one cheaper.”
“Well, that’s the answer, nothing else.”

Bob08
Activity Score 749
Guest's picture

Well a so-so ad with a gorgoeus guy can actually work. It took me 10 seconds to look at anythng else besides the guy :)

Guest
nautylus's picture

Nice art direction, and -to my taste- bad creative route or strategy. Positioning the brand as "cheaper"???? not "affordable" or "for the people" or "for every house", not even "Cheap", but "Cheaper"! cheaper is a comparative that refers the consumer directly to a top-of-mind brand like Nespresso, and states its "inferiority". What a mess..

nautylus
Activity Score 77
Creative Director at Y&R | Jeddah
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