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Surf

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by BBDO, France for Mars, within the category: Confectionery, Snacks.

Caption

Get back on track

Advertising Agency: CLM BBDO, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Julien Perrard
Art Director: Lucie Valloton
Photographer: Thomas Czarnecki
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Agency managers: Julien Lemoine, Hadrien Bizot, Elodie Touati, Thomas Laurent
Strategic planner: Véronique Bernard
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morse's picture

Loving the photography.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Mytwocents's picture

Not bad considering what's left to say about a candy bar.
The only weird thing is the lightning. While the whole sky is cloudy, he looks perfectly illuminated by the sun.

Mytwocents
Activity Score 285
Copywriter
HappyHour's picture

This lighting is pretty natural, actually. Sun setting behind him, storm approaching from the sea. You can see it on the whitecaps and the front clouds, as well.

HappyHour
Activity Score 2381
yoono's picture

haha.. Mytwocents you got a point.

yoono
Activity Score 115
Art Director at ADRICH
Manoma's picture

J'adore celle-ci... !
"Applause !!"

Celle du vélo me paraît moins évidente, because la déformation des roues fait d'abord penser à une déformation optique,
et non à un vélo qui a déjà reçu... du coup la compréhension est loin d'être aisée...

Mais celle-ci est terrible
Thank's ! ;-)

Manoma
Activity Score 1108
Copywriter
Kriativity's picture

ya eating mars would repair the surf board..dude!

Kriativity
Activity Score 414
jagadeesh's picture

these would have been great for surfing or cycling ads as they are exactly showing the inner toughness of surfers,the bold attitude of them..but for a chocolate ad..its a bit more.

jagadeesh
Activity Score 743
ace85le's picture

Better than the other one.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

llisou's picture

Beautiful photography !!!!!!!!!!!!!!!!!!!!!!!!!

llisou
Activity Score 18
shahidali's picture

Love the concept and the display of attitude. The biting of the sharks on the surf board makes it a improbable and bit funny. Had the remark of biting been a bit less obvious, would have been better.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

bakamono's picture

Ya the bites on the board have nothing to do with the rest of the ad.

bakamono
Activity Score 1002

because therefore it is

AdBuzzer's picture

How is the poor chap gonna get back on track with this remnant of his board?

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Luikah's picture

The board is not the point here. The point is that he is willing to try again and again and again in spite of all the difficulties around him.

Luikah
Activity Score 62
Copywriter at Young & Rubicam
bakamono's picture

But he has to eat first right?

bakamono
Activity Score 1002

because therefore it is

King Arthur's picture

on point!

King Arthur
Activity Score 68
Art Director
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