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Messages from Mars

Agency Network: 
Published/Aired: 
August 2010
Mars Print Ad -  Messages from Mars

Description

This will be effective among college students. This advertising stunt for Mars aims to make the target audience to experience the brand in a new way. Well, its interactive kind of advertising. The campaign- 'Messages from Mars' - provides consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. Thus the bar actually became a platform for communication where people can create their own messages and can give it to friends. Good one for lovers. Others won't waste much time over it, I think.

Print advertisement created by BBDO, Netherlands for Mars, within the category: Confectionery, Snacks.

Advertising Agency: FHV BBDO, The Netherlands
Creative Director: Mark Muller
Creative Team: Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson, Demy Sapthu
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Guest's picture

what an explanation for just stickers in mars typography lol :-) did the intern get something out, or what :-)

Guest
Reality Check's picture

Undeniably charming, and youngsters will certainly enjoy engaging with it.

Reality Check
Activity Score 2539
Guest's picture

Too many grammatical errors in the Brief.

Guest
AdsofChina's picture

Lovely way to engage with the target audience. hats off!

AdsofChina
Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告
http://adsofchina.wordpress.com

rabbitz's picture

hey dude, love your website, add "comment function" plz

rabbitz
Activity Score 464
AD MAN
AdsofChina's picture

Done. :)

AdsofChina
Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告
http://adsofchina.wordpress.com

Guest's picture

I can imagine people putting their names on the mars bar to label it so it's not just about writing messages to other people

Guest
MissCopywriter's picture

Cute :)
and pretty daring for client to reduce the size of the logo like that.
Applause for both client and agency.

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
Guest's picture

excellent work

Guest
jackmancer2017's picture

Yeah we had these in the Netherlands too. In fact, I still got them on my laptop ;p

jackmancer2017
Luis Maram's picture

Branding + Experiential Marketing = Good!
But where is the social media?

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Guest's picture

But the logo is still there :)

Guest
Guest's picture

amazing

Guest
tirthomitro's picture

damn good idea guys!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

silvi's picture

Very interesting

silvi
Activity Score 4172
Copywriter
Dzsoi's picture

Fcking amazing, clever and crafty idea, hats off to the client too - your well awarded bravery should stand as an example to follow for all clients in the world! This one works for sure!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

done! But I like the theme "msg from mars"

Guest
Guest's picture

Numbers lie.

Guest
velle's picture

hey this is fun, purely for fun's sake!

velle
Activity Score 1550
Copywriter
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