Messages from Mars

Agency Network: 
August 2010

This will be effective among college students. This advertising stunt for Mars aims to make the target audience to experience the brand in a new way. Well, its interactive kind of advertising. The campaign- 'Messages from Mars' - provides consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. Thus the bar actually became a platform for communication where people can create their own messages and can give it to friends. Good one for lovers. Others won't waste much time over it, I think.

Print advertisment created by BBDO, Netherlands for Mars, within the category: Confectionery, Snacks.

Advertising Agency: FHV BBDO, The Netherlands
Creative Director: Mark Muller
Creative Team: Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson, Demy Sapthu

Comments (19)

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Guest's picture

what an explanation for just stickers in mars typography lol :-) did the intern get something out, or what :-)

Reality Check's picture
Reality Check
Activity Score 2539

Undeniably charming, and youngsters will certainly enjoy engaging with it.

Guest's picture

Too many grammatical errors in the Brief.

AdsofChina's picture
Activity Score 99

Lovely way to engage with the target audience. hats off!

Ads of China // 中国广告

rabbitz's picture
Activity Score 464

hey dude, love your website, add "comment function" plz

AdsofChina's picture
Activity Score 99

Done. :)

Ads of China // 中国广告

Guest's picture

I can imagine people putting their names on the mars bar to label it so it's not just about writing messages to other people

MissCopywriter's picture
Activity Score 168

Cute :)
and pretty daring for client to reduce the size of the logo like that.
Applause for both client and agency.

Guest's picture

excellent work

jackmancer2017's picture
Activity Score 6992

Yeah we had these in the Netherlands too. In fact, I still got them on my laptop ;p

Luis Maram's picture
Luis Maram
Activity Score 252

Branding + Experiential Marketing = Good!
But where is the social media?

Guest's picture

But the logo is still there :)

Guest's picture


tirthomitro's picture
Activity Score 2758

damn good idea guys!

they showed me a picture & i laughed
dignity has never been photographed

silvi's picture
Activity Score 4172

Very interesting

Dzsoi's picture
Activity Score 8532

Fcking amazing, clever and crafty idea, hats off to the client too - your well awarded bravery should stand as an example to follow for all clients in the world! This one works for sure!

Guest's picture

done! But I like the theme "msg from mars"

Guest's picture

Numbers lie.

velle's picture
Activity Score 1550

hey this is fun, purely for fun's sake!