Get fired

Agency Network: 
April 2013

Print advertisment created by BBDO, France for Mars, within the category: Food.

When you get fired.
When you get fired 2 months from retirement.
When you get fired 2 months from retirement with a golden parachute.
Get back on track.

Advertising Agency: CLMBBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Marchal, Olivier Lefebvre
Art Director: Anthony Lietart
Copywriter: Sebastien Duhaud
Photographer: Anthony Lietart
Managing Director: Julien Lemoine
Account Director: Jonathan Serog
Account Advertiser: Claire Nijdam

Comments (12)

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certaintly's picture
Activity Score 3994

golden parachute?

and wouldnt you need the bigger bar for the worse things?

also, this idea has been done before for a hign-end liquor. but it was done better cus it had a nice twist.
i cant remember exactly, but it was something like "you get engaged" (a little bit of the bottle is empty) - - "your father in law won't foot the bill for the wedding" (a little more is empty) - - "your wife's father suffers a heart-attack" (a good more is empty) - - "you find out your father in law left a big will" (bottle is completely empty)

ivan's picture

If you get fired with a golden parachute it's a lesser problem, hence smaller chocoloate is needed to balance the stress.

certaintly's picture
Activity Score 3994

lesser how?

what about the relationship between "getting fired" and "getting fired 2 months from retirement" ?
the latter is worse.

they go from big problem -> bigger problem -> smaller problem

morse's picture
Activity Score 18024

Getting fired 2 month before retirement is a lesser problem because you are retiring anyway.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture
Activity Score 3994

in a lot of jobs, if you get fired before you retire, you lose your pension and other benefits

morse's picture
Activity Score 18024

I see. Probably doesn't apply in France.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pouet's picture
Activity Score 6

In France, getting fired 2 months before retirement lowers a bit your pension. Anyway, the translation should have take in account the difference.

Travail bâclé.

MindDrift's picture
Activity Score 1170

How does one get fired from a golden parachute? I don't get it, sorry.

1000 pencils soon, yay!

Andrej Troha's picture
Andrej Troha
Activity Score 613

Holly shit, folks!! Really? It's a simple straight to the fucking point execution!! Geez...
And golden parachute... ok:

kleenex's picture
Activity Score 50582

Maybe France is different, but the idea is not that great at all.

john ler's picture
john ler
Activity Score 667
Roger Keynes's picture
Roger Keynes
Activity Score 5498

This idea doesn't connect with the line.
That close to retirement you're ready to get right OFF 'track'.

The Jobless Writer
Will Think for Salary