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Breakdown

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by BBDO, France for Mars, within the category: Food.

Caption

When you break down.
When you break down near work.
When you break down near work and you are a mechanic.
Get back on track.

Advertising Agency: CLMBBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Marchal, Olivier Lefebvre
Art Director: Anthony Lietart
Copywriter: Sebastien Duhaud
Photographer: Anthony Lietart
Managing Director: Julien Lemoine
Account Director: Jonathan Serog
Account Advertiser: Claire Nijdam
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Highest Rated

certaintly's picture

also, i think these would have more impact if you go from small problem to big problem, rather than from big problem to small problem.

certaintly
Activity Score 3994
certaintly's picture

ah, i see the twist now. but it doesnt work in english

certaintly
Activity Score 3994
certaintly's picture

also, i think these would have more impact if you go from small problem to big problem, rather than from big problem to small problem.

certaintly
Activity Score 3994
ivan's picture

Yes, we tend to read from small to big, right?

ivan
Creative Director at Ads of the World
certaintly's picture

mmm, im not sure about that. idk.
i just mean in terms of impact.

certaintly
Activity Score 3994
morse's picture

I think it works well as it is.

morse
Activity Score 18087
Art Director |

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