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BMX

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by BBDO, France for Mars, within the category: Confectionery, Snacks.

Caption

Get back on track

Advertising Agency: CLM BBDO, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Julien Perrard
Art Director: Lucie Valloton
Photographer: Thomas Czarnecki
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Agency managers: Julien Lemoine, Hadrien Bizot, Elodie Touati, Thomas Laurent
Strategic planner: Véronique Bernard
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Manoma's picture

Je préfère nettement celle de la planche de surf...

Celle-ci me paraît moins évidente, because la déformation des roues fait d'abord penser à une déformation optique,
et non à un vélo qui a déjà reçu... du coup la compréhension est loin d'être aisée...

Mais l'autre est super ;-)
Bravo.

Manoma
Activity Score 1108
Copywriter
Kriativity's picture

If we are supposed to get back on track..den y the deflated tyres?

Kriativity
Activity Score 414
HappyHour's picture

The deflated tires show the person before eating the product.

HappyHour
Activity Score 2381
ace85le's picture

Bad treatment!!!! Looks so fake to me. Concept is weak too.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

llisou's picture

Love it :) Photo magnifique !!!

llisou
Activity Score 18
Mr. ok's picture

ok

Mr. ok
Activity Score 37
Art Director
vote4pedro's picture

Looks like someone found the liquify filter.

vote4pedro
Activity Score 4601
Copywriter
Glut's picture

bad series!!! my god

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
denize's picture

so fake... so ghost...

denize
Activity Score 81
Creative Director
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