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Pool

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Leo Burnett, Australia for Marilyn Grace, within the category: Professional Services.

Caption

An event to remember
Marilyn Grace

Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Andy DiLallo
Art Director: Masataka Kawano
Photographer: Danny Eastwood
Retoucher: James Lucas / Limehouse
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morse's picture

Fantastic campaign. Especially for an event management company it's very unexpected.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture

Question to the agency: why didn't you use the tagline "Events to remember"?

CuriousPencil
Activity Score 4225
Copywriter
kleenex's picture

Why only one person in this ad???

kleenex
Activity Score 51126
Web Designer/Developer
CuriousPencil's picture

I think she's trying to remember why she paid Marilyn Grace for an underwater disco at an empty party.

CuriousPencil
Activity Score 4225
Copywriter
HappyHour's picture

This is most likely the following day - presenting one person makes it easier for the viewer to connect to the core promise (remembering the event).

HappyHour
Activity Score 2381
luispiter's picture

its good. i like it

luispiter
Activity Score 2756
comunication
Glut's picture

What´s so fantastic?

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
jackblack's picture

Uh. okay.

jackblack
Activity Score 2357
Art Director
ruchira's picture

ok

ruchira
Activity Score 27
hyderabad
theanc's picture

A campaign to forget.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

What'sGood's picture

As a college student I can relate to this ad, the day after the event is just as important. What happened the night before, remembering it with friends, the aftermath, it's all something that comes into play when planning an event and seeing this perspective in an advertisement is really cool. Great advertisement in my opinion.

What'sGood
Activity Score 6
University of Oregon
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