Advertisement

Mouth

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

BBDO Guerrero Manila created this print campaign for the Reproductive Health Bill CampaignThe Philippines has one of the fastest growing populations in Asia. Which has a major social and economic impact on the country, especially on the millions living in poverty. For these people, there is no family planning advice or contraception available. As a result, nine-child families are commonplace and unwanted pregnancies are rife (between 600,000 and 800,000 abortions are carried out every year).
But the Reproductive Health Bill, which would help address some of these issues, is regularly prevented from being passed thanks to the efforts of a powerful, wealthy minority.

Print advertisement created by BBDO, Philippines for Marie Claire, within the category: Media.

Caption

The Reproductive Health Bill.
Don't let someone else decide for you.

Advertising Agency: BBDO Guerrero, Manila, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Art Director: Dale Lopez
Photographer: Paolo Gripo
Retoucher: Manny Vailoces
Copywriter: Tim Villela
Producer: Al Salvador
Account Services: Karen Go
Log in or register to post comments
Guest's picture

Very similar ad done in Canada by DDB. Check it out:

http://www.strategymag.com/aoy/2004/ddb/01/woman.pdf

Guest
NatalieM's picture

These are the same aside from a minor art direction. The stitches here are much more shocking than a torn piece of paper.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

"By God, you got 'em! Outstanding detective work, Dr. Holmes!"

"Book 'em, Danno!"

Guest
Tomyang's picture

They did it again. Shameless copycats.

Tomyang
Activity Score 42
Bangkok
Guest's picture

Similar? No. The same.

Guest
Guest's picture

terriblee f minus

Guest
Guest's picture

nah...one is cut & paste; while the other one is cut & sew!

: ))

Guest
opposite of u's picture

if only norman bates could see u now

opposite of u
Activity Score 301
copywriter
Crave's picture

damn, the visual is too discomfort...

Crave
Activity Score 95
Euro RSCG
Guest's picture

There aren't words for how bad these are.

Guest
Guest's picture

hehe :)

Guest
izmild's picture

Creepy! There should be a copy to explain why the visual is like that. At least simple copy to decrease the creepy...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

literal y muy visto

Guest
Guest's picture

enormous chances of being marked as "enfant terible'" amassed. and narroweditself down to just - terrible!!!

Guest
Tomyang's picture

Enfant terible? My foot. Copycat terible. An old infant who refuses to grow up.

Tomyang
Activity Score 42
Bangkok
hadrianapolis's picture

disgusting

hadrianapolis
Activity Score 733
Guest's picture

too creepy...
bad, baaaad....

Guest
Guest's picture

3 CDs and all we got is a copy.

Guest
Guest's picture

BBDO guerrero failed this one...i guess they won't always have the top agency spot in the philippines..

Guest
Mai_Maged's picture

New version for oooooooold ad .

In 18 days 971 Palestinians killed by Israel including 311 children & 100 women, 4281 injured

Creativity is simplicity

Mai_Maged
Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

AbbaSez's picture

This has been done well, several times before, without the Frankenstein edge - which frankly, distracts from the idea.

AbbaSez
Activity Score 104
Creative Director at AbbaSez, LLC
hellosurjeet's picture

God! Save me from this kind of advertising.

hellosurjeet
Activity Score 16
Art Director at Art Director, New Delhi, India. Worked with agnecies like Dentsu Marcom, Equus Redcell (a wpp Company), Ogilvy & Mather, McCann Ericsson. |

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

luispiter's picture

---
http://mimundoenotromundo.blogspot.com/

wow... very nice....good work

luispiter
Activity Score 2756
comunication
Guest's picture

Well, this is the ukay-ukay capital of the world! What do you expect? Hah! Now if this wins an award....

Guest
JORDI's picture

Brutal, but good photoshop.

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

CABAZORRO's picture

Horriblee!!!

CABAZORRO
Activity Score 366
graphic
jea121's picture

kudos

jea121
Activity Score 10
freelance artist/ advertising and PR student |

pixeluszion@

Guest's picture

Fucking brilliant!

Guest
sunjayv's picture

voting on photoshop skills..photoshop, wasn't it?

sunjayv
Activity Score 76
freelance graphic artist
Guest's picture

horrible ad i have ever seen

Guest
Migzter13's picture

I saw this first in adobo. this reminds me a lot of those SAW movie posters. Freaky Dicky Shit.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

svpremo's picture

I think this is idea is copied. Its sad we have to recycle. but its better to do it with style. this one has it.

svpremo
Activity Score 27
Graphic Designer
Featured Content

Latest Collections

Advertisement