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Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Paz, Brazil for Mariana City Hall, within the category: Public Interest, NGO.

Caption

During carnival, there's joy everywhere. Except in some children's face.
Sexual intercourse with children is a crime.
Report: 3558-2216.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcello Celli
Copywriter: Alexandre Henrique
Photographer: Max Levay
Retoucher: Leandro Fiúza
Planner: Einhart Jácome da Paz
Executive Account: Gustavo Moreno
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jponino's picture

mhhh.... weak concept

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
stevel's picture

boring and some really clunky copy.

stevel
Activity Score 423
loreen's picture

the concept is not strong enough and the photo is expressive but doesn't also help the concept!

loreen
Activity Score 20
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